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What is Retail Merchandising Mobile App?

The Retail Merchandising Mobile Application enhances collaboration between brand representatives and retail teams in executing marketing strategies within stores. Managers can utilize a centralized portal to establish campaigns, generate store lists, and create point-of-sale materials (POSM), as well as offer guidance for execution and set criteria for audits; all these functions are made available through the mobile app. Field staff are instructed to follow designated workflows at store locations, where they can capture and submit photographic proof of product placement, while also recording any issues like store closures or renovations. The tasks submitted undergo a tiered review process—L1, L2, and L3—ensuring discrepancies are monitored and compliance is evaluated. Detailed dashboards offer insights into the reach of campaigns, execution status, performance of individual outlets, and overall visibility metrics. The application is built to support offline functionality in the field and permits customizable workflows for campaigns and audits. Primarily targeting fast-moving consumer goods (FMCG) and consumer packaged goods (CPG) brands, it also serves sectors such as beverages, consumer electronics, personal care, automotive, and retail chains, thereby improving merchandising effectiveness across numerous store locations. By fostering a systematic approach to in-store execution, the platform not only streamlines operations but also enhances communication and efficiency among all stakeholders involved.

What is ABM Shelf?

Maximizing shelf space requires the use of planogram software to model sales areas and evaluate the effectiveness of planograms, while also examining how retail space is utilized and managing planogram control to see how product arrangement impacts profit margins. ABM Shelf distinguishes itself by enabling users to create new salesroom designs or import pre-existing layouts from AutoCAD, positioning itself as a robust merchandising management tool that boasts a wide array of capabilities. This platform allows for interaction with an established database of stores, simplifying the implementation of successful merchandising tactics. Furthermore, ABM Shelf is crucial for the visual organization of products, offering 3D design features for shelf planograms and retail spaces that align with categorical management principles and range matrices. Its sophisticated functionalities empower retailers not only to enhance their shelving solutions but also to improve the overall customer experience within the retail environment, ultimately leading to increased sales and customer satisfaction. With ABM Shelf, businesses can navigate the complexities of retail space management with ease and precision.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing varies by campaign scale, outlet count, user base, and feature requirements. Monthly and annual plans are available. Each plan includes mobile app access, campaign management, audit workflows, dashboards, and support.

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS
Android
iPhone
iPad
Windows

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Not specified

Company Facts

Organization Name

1Channel

Date Founded

2014

Company Location

India

Company Website

www.1channel.co/retail-merchandising-mobile-app

Company Facts

Organization Name

ABM Cloud

Company Location

Estonia

Company Website

abmcloud.com/en/abm-soft/shelf/

Categories and Features

Retail Execution

Not specified

Categories and Features

Planogram

Not specified

Retail Execution

Not specified

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