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What is Retail Merchandising Mobile App?

The Retail Merchandising Mobile Application enhances collaboration between brand representatives and retail teams in executing marketing strategies within stores. Managers can utilize a centralized portal to establish campaigns, generate store lists, and create point-of-sale materials (POSM), as well as offer guidance for execution and set criteria for audits; all these functions are made available through the mobile app. Field staff are instructed to follow designated workflows at store locations, where they can capture and submit photographic proof of product placement, while also recording any issues like store closures or renovations. The tasks submitted undergo a tiered review process—L1, L2, and L3—ensuring discrepancies are monitored and compliance is evaluated. Detailed dashboards offer insights into the reach of campaigns, execution status, performance of individual outlets, and overall visibility metrics. The application is built to support offline functionality in the field and permits customizable workflows for campaigns and audits. Primarily targeting fast-moving consumer goods (FMCG) and consumer packaged goods (CPG) brands, it also serves sectors such as beverages, consumer electronics, personal care, automotive, and retail chains, thereby improving merchandising effectiveness across numerous store locations. By fostering a systematic approach to in-store execution, the platform not only streamlines operations but also enhances communication and efficiency among all stakeholders involved.

What is Bizom?

Harness the power of Machine Learning algorithms employed by millions of retail outlets to elevate your salesforce with data-driven order recommendations and insights into current market trends. Enhance your return on investment in trade promotions by optimizing the effectiveness of retail merchandising and below-the-line marketing strategies through advanced image recognition technology that offers visibility at retail spaces. Build stronger relationships with retailers by providing tailored promotional offers that align with their specific requirements. With real-time data available in-store, you can effortlessly monitor competitor activities and consumer patterns, ensuring that you maintain a competitive edge in the market. Leverage Bizom's AI tools to effectively evaluate brand visibility across all retail engagements and interactions. One notable client faced challenges due to inconsistent discounts disseminating through their channel partners in an emerging market, and by enhancing transparency in benefit transfers, we were able to drive growth in that area. Improve direct communication and self-order capabilities with your retail partners to create a seamless experience. The Bizom Retailer App simplifies operations by reducing the need for manual order-taking and frequent market trips, enabling your sales team to adopt a more consultative approach that deepens client relationships. This ultimately results in improved service delivery and numerous opportunities for increased sales. Additionally, by utilizing these innovations, you can position your brand as a leader in adapting to the ever-evolving retail landscape.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing varies by campaign scale, outlet count, user base, and feature requirements. Monthly and annual plans are available. Each plan includes mobile app access, campaign management, audit workflows, dashboards, and support.

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS
Android
Windows

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

1Channel

Date Founded

2014

Company Location

India

Company Website

www.1channel.co/retail-merchandising-mobile-app

Company Facts

Organization Name

Mobisy Technologies

Date Founded

2007

Company Location

India

Company Website

www.bizom.in

Categories and Features

Retail Execution

Not specified

Categories and Features

Retail Execution

Workforce Management

Sales Force Automation

Channel Management
Customer Database
Field Sales Management
Lead Management
Performance Metrics
Sales Forecasting

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