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What is Retail Merchandising Mobile App?

The Retail Merchandising Mobile Application enhances collaboration between brand representatives and retail teams in executing marketing strategies within stores. Managers can utilize a centralized portal to establish campaigns, generate store lists, and create point-of-sale materials (POSM), as well as offer guidance for execution and set criteria for audits; all these functions are made available through the mobile app. Field staff are instructed to follow designated workflows at store locations, where they can capture and submit photographic proof of product placement, while also recording any issues like store closures or renovations. The tasks submitted undergo a tiered review process—L1, L2, and L3—ensuring discrepancies are monitored and compliance is evaluated. Detailed dashboards offer insights into the reach of campaigns, execution status, performance of individual outlets, and overall visibility metrics. The application is built to support offline functionality in the field and permits customizable workflows for campaigns and audits. Primarily targeting fast-moving consumer goods (FMCG) and consumer packaged goods (CPG) brands, it also serves sectors such as beverages, consumer electronics, personal care, automotive, and retail chains, thereby improving merchandising effectiveness across numerous store locations. By fostering a systematic approach to in-store execution, the platform not only streamlines operations but also enhances communication and efficiency among all stakeholders involved.

What is Movemar?

Movemar provides an all-encompassing platform designed for merchandising and field teams to manage store visits, carry out audits, check shelves, create reports, and implement retail strategies efficiently. Specifically crafted for FMCG brands, retail service personnel, and in-house field teams, it features task management, customizable forms, the ability to document with photos, adherence to planograms, time tracking, offline capabilities, and real-time insights. Adopting Movemar allows companies to move away from cumbersome manual processes, streamlining their approach to managing field operations across multiple sites, which significantly boosts productivity and accountability. This cutting-edge platform guarantees that teams have access to all necessary resources to operate effectively and remain connected, regardless of their location. Moreover, its user-friendly interface makes it easier for teams to adapt and utilize the various features to their advantage.

Media

Media

No images available

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing varies by campaign scale, outlet count, user base, and feature requirements. Monthly and annual plans are available. Each plan includes mobile app access, campaign management, audit workflows, dashboards, and support.

Pricing Information

$60/month
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

1Channel

Date Founded

2014

Company Location

India

Company Website

www.1channel.co/retail-merchandising-mobile-app

Company Facts

Organization Name

Movemar

Date Founded

2017

Company Location

Bulgaria

Company Website

movemar.com

Categories and Features

Retail Execution

Not specified

Categories and Features

Retail Execution

Not specified

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