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What is Rokt?

Rok Ecommerce leverages machine learning to tailor products, services, advertisements, and user experiences from the shopping cart all the way to the confirmation page. This sophisticated technology enables the identification of the optimal product for each individual customer, which not only boosts the average order value (AOV) but also minimizes distractions during the shopping process. By employing data science, Rokt is able to quickly recognize each customer at the crucial Transaction Moment, subsequently suggesting the most effective next step that aligns with the customer’s business goals and their propensity to engage. Additionally, Rokt Ads serves as a unique advertising platform that empowers brands to seize the attention of potential customers on the confirmation pages of leading online retailers, making it an invaluable resource for marketers aiming to enhance their reach and impact. This combination of personalized recommendations and strategic advertising creates a seamless and engaging shopping experience for users.

What is Cartful?

Cartful makes sure AI recommends your brand's products the same way your own merchandising team would. Nobody knows your products better than your team. Cartful gives them the final say in what AI recommends on your site, and the first word in off-site assistants like ChatGPT. Shoppers get the right product no matter how they shop, from product pages and chat to quizzes, filters and related products. We start from what you already have: product data, product pages, spec sheets and reviews. Cartful works out who each product is right for, who it isn't, and why. Your team has the final say on every judgment. The platform keeps everything current as your catalog changes. Your team's judgment then goes to work on and off your site. On your site, Cartful's AI tools work directly from it, and so do your store's filters. Affinity tells each shopper whether a product is right for them, and points to a better match when it isn't. Lineup fills related products with the right alternatives and add-ons, each with a reason. Studio asks shoppers a few questions and recommends the right product. Chat answers shoppers' questions in their own words, the way your team would. Off your site, Agentic Training puts your team's judgment into the product data AI assistants like ChatGPT read. Everything your team decides lives in your own product listings, so you're ready for whatever comes next in AI. Cartful Solutions, Inc. was founded in 2015 and is based in New York City. Cartful is SOC 2 Type II certified.

Media

Media

Integrations Supported

MSIGHTS
Rokt Catalog
Simon AI
Stackreaction

Integrations Supported

Attentive
Emarsys
Facebook
Google Analytics
Iterable
Klaviyo
Salesforce
Segment
Shopify
Zapier

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing varies based on monthly traffic, integration needs (native vs custom-supported), support level, and enterprise requirements.

Included for all customers: one-hour kickoff + setup call, onboarding resources (docs/tutorials/videos), business-hours ticket + live chat support, QBRs with an account manager, and quiz migration as part of onboarding at no additional cost. Optional add-on services hours are available.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Rokt

Date Founded

2010

Company Location

United States

Company Website

rokt.com

Company Facts

Organization Name

Cartful

Date Founded

2015

Company Location

United States

Company Website

www.cartful.com

Categories and Features

Customer Retention

Not specified

Personalization

Not specified

Categories and Features

eCommerce Personalization

Product Recommendations

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