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What is RollWorks?

RollWorks offers tools to enhance your revenue, catering to both newcomers and those looking to expand. Their account-based marketing strategies ensure that your message reaches the ideal audience through the most effective channels and precisely when it matters most. Regardless of your objectives, you can convert your target accounts into valuable business prospects or foster growth within existing relationships. This approach serves as a solid base for your marketing initiatives. Start by pinpointing your perfect customer profile and the accounts you want to pursue. Next, identify essential contacts within those organizations. Launch impactful campaigns across various channels to engage your ideal customer profile, target accounts, and key decision-makers through ads and automation. You'll gain comprehensive insight into your efforts, allowing you to track the success of your account-based marketing at both the account and individual contact levels. Additionally, this ABM planning template deck is not only ready for immediate use but is also endorsed for its quality, ensuring you will impress your colleagues in your upcoming meeting. It has been thoughtfully created for you to easily customize it to fit your specific needs.

What is Influ2?

Influ2 stands out as a groundbreaking platform for account-based marketing, being the first to focus specifically on person-based strategies. It empowers B2B marketers to pinpoint key decision-makers, assess their intent, and monitor engagement throughout the entire process. With a diverse clientele of over 75 medium and enterprise clients globally, including notable Fortune 500 companies such as NVIDIA, Capgemini, and Episerver, Influ2 has established a strong presence, boasting offices in New York and California and a team of more than 50 employees. The platform offers users the ability to construct tailored audiences, upload personalized messages and visuals, and track all interactions on both account and individual levels. Its innovative behavioral scoring model enables the identification of leads prior to their submission of a lead request form, enhancing the efficiency of the marketing process. Moreover, Influ2 includes a person tracker that provides marketers with insights into every individual who engages with their campaigns, revealing names, companies, and additional pertinent data. This wealth of information equips B2B marketers to design more compelling campaigns, leading to an impressive increase in leads by 4 to 7 times, ultimately transforming their marketing strategies. By leveraging these insights, marketers can continuously refine their approach to better engage their target audience.

Media

Media

Integrations Supported

Marketo
Salesforce
Axis LMS
Bombora
Crossbeam
Dreamdata.io
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
Opensense
Outreach
Pipedrive
Salesforce Customer 360
Salesforce Marketing Cloud Account Engagement
Tapistro
Truto
Wufoo
Zapier
Zoho CRM

Integrations Supported

Marketo
Salesforce
Axis LMS
Bombora
Crossbeam
Dreamdata.io
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
Opensense
Outreach
Pipedrive
Salesforce Customer 360
Salesforce Marketing Cloud Account Engagement
Tapistro
Truto
Wufoo
Zapier
Zoho CRM

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

RollWorks

Date Founded

2007

Company Location

United States

Company Website

www.rollworks.com

Company Facts

Organization Name

Influ2

Date Founded

2017

Company Location

United States

Company Website

www.influ2.com

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Sales Enablement

Collaboration
Contact Management
Content Management
Document Management
Goals / Quota Management
Lead Management
Meeting Management
Performance Management
Presentation Management
Proposal Management
Territory Management
Training Management

Sales Engagement

CRM Integration
Call Scripts / Call Steps
Email Sequences
Email Tracking / Automation
Lead Management
Reporting / Analytics
Sales / Voice Dialer
Sales Automation
Search
Task Management
Templates
Workflow Management

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Lead Nurturing

A/B Testing
Campaign Management
Drip Campaigns
Lead Capture
Lead Notifications
Lead Scoring
Lead Segmentation
Performance Metrics
Personalization
Pipeline Management

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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