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What is RunPR?

RunPR serves as a robust public relations workflow platform tailored for PR agencies, internal communication departments, and independent consultants. It adeptly organizes client data, keeps tabs on relevant news and events, investigates journalists along with their articles, and aids in crafting personalized pitches that showcase client expertise. Teams can assess source support, oversee drafts through a structured approval workflow, send authorized communications from verified domains, and track key performance metrics like delivery rates, open rates, bounce rates, and media coverage. Featuring a reporting tool that combines outreach logs with media mentions and selected AI visibility insights, it delivers information on source references and competitor coverage. Its pricing model focuses on client accounts rather than individual user licenses, offering adaptability for monitoring activities, unlocking contacts, drafting materials, generating reports, and performing visibility assessments. Furthermore, a restricted MCP connection permits the integration of specific client data and evidence into Claude Code for enhanced research and analysis, while preserving team control over approvals and dispatch of communications. This comprehensive system not only streamlines public relations tasks but also significantly enhances the effectiveness of teams' PR strategies, allowing them to respond swiftly to changing market dynamics.

What is Mira?

Mira functions as the AI assistant on the Meltwater platform, tailored for teams in public relations, communications, and marketing. Users can ask questions about media coverage, social conversations, audience insights, competitor analysis, and market trends to receive informed answers based on Meltwater’s extensive monitoring and intelligence capabilities. With a keen ability to summarize media coverage, Mira emphasizes significant themes and shifts in sentiment, helping users identify emerging narratives while facilitating the generation of reports or briefings that include source links. Moreover, Mira Studio provides support for reusable AI research workflows, and Mira Companion enhances various Meltwater products with useful features. In addition, Mira integrates effortlessly with collaboration and AI tools such as Microsoft Teams, Microsoft 365, Slack, Claude, and ChatGPT through Meltwater’s MCP server, which enhances its functionality. Developers are equipped with an API that allows for customized integrations, enabling users to personalize their experience according to their unique requirements. The availability of features and data is dependent on the specific Meltwater subscription and activated modules, thus providing a tailored approach to media intelligence that caters to diverse organizational needs. This flexibility ensures that teams can leverage the full potential of Meltwater’s offerings to suit their unique workflows and objectives.

Media

Media

Integrations Supported

Model Context Protocol (MCP)
Claude Code

Integrations Supported

Model Context Protocol (MCP)
ChatGPT
Claude
Claude Duet
Claude for Legal
Meltwater
Microsoft 365
Microsoft Teams
Slack

API Availability

Has API

API Availability

Has API

Pricing Information

$149/month
Solo is $149/month and includes up to 2 client Accounts; Studio is $599/month for up to 7; Agency is $1,499/month for up to 15. Paid plans include unlimited seats, with plan-specific usage allowances. A free trial is available. The optional managed-operator service starts at $2,000/month and includes RunPR access.
Free Trial Offered?

Pricing Information

$10,000/year
Mira AI is included in Meltwater’s Starter plan, with advanced capabilities in Pro, Enterprise, and Agency tiers. Starter has an indicative starting price of $10,000 USD/year; final pricing is scoped to selected products, coverage, usage, and contract terms. Most agreements are annual with a 12-month minimum. Complex integrations, data imports, or multi-region setups may incur a one-time onboarding fee.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Embargo Industries

Company Location

United States

Company Website

runpr.ai

Company Facts

Organization Name

Meltwater

Date Founded

2001

Company Location

United States

Company Website

www.meltwater.com/en/ai

Categories and Features

Public Relations

Not specified

Categories and Features

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