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What is RunPR?

RunPR serves as a robust public relations workflow platform tailored for PR agencies, internal communication departments, and independent consultants. It adeptly organizes client data, keeps tabs on relevant news and events, investigates journalists along with their articles, and aids in crafting personalized pitches that showcase client expertise. Teams can assess source support, oversee drafts through a structured approval workflow, send authorized communications from verified domains, and track key performance metrics like delivery rates, open rates, bounce rates, and media coverage. Featuring a reporting tool that combines outreach logs with media mentions and selected AI visibility insights, it delivers information on source references and competitor coverage. Its pricing model focuses on client accounts rather than individual user licenses, offering adaptability for monitoring activities, unlocking contacts, drafting materials, generating reports, and performing visibility assessments. Furthermore, a restricted MCP connection permits the integration of specific client data and evidence into Claude Code for enhanced research and analysis, while preserving team control over approvals and dispatch of communications. This comprehensive system not only streamlines public relations tasks but also significantly enhances the effectiveness of teams' PR strategies, allowing them to respond swiftly to changing market dynamics.

What is Muck Rack?

Muck Rack is an AI communications platform built to help PR teams understand, manage, and act on earned media and AI-generated brand visibility. The platform helps organizations see what is happening across the media landscape, understand why it matters, and turn insight into targeted communications action. Muck Rack monitors signals from news, social platforms, industry voices, podcasts, newsletters, broadcast, print, and generative AI models. Its media intelligence capabilities are designed to reduce noise, close visibility gaps, and alert teams when important coverage or conversations appear. The platform’s media database helps users identify journalists, content creators, outlets, and influencers shaping conversations across digital, broadcast, print, podcast, newsletter, and social channels. PR teams can use Muck Rack to pitch more strategically with AI-powered recommendations, personalized outreach, engagement tracking, and follow-up management. Its reporting tools turn coverage into executive-ready reports that combine media data with interpretation and business context. Generative Pulse helps brands and agencies track how AI platforms describe their brands or clients, uncover which sources shape AI-generated answers, and connect those insights to broader PR strategy. Muck Rack also supports podcast monitoring, media relations, PR analytics, PR measurement, social listening, pitching, and journalist solutions. The platform is used by brands, agencies, journalists, and media professionals that need to improve visibility, accountability, and communications performance. By combining AI communications, media monitoring, journalist discovery, generative AI visibility, targeted outreach, reporting, social listening, and PR measurement, Muck Rack helps teams make PR more connected and accountable.

Media

Media

Integrations Supported

Claude Code
Model Context Protocol (MCP)

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

$149/month
Solo is $149/month and includes up to 2 client Accounts; Studio is $599/month for up to 7; Agency is $1,499/month for up to 15. Paid plans include unlimited seats, with plan-specific usage allowances. A free trial is available. The optional managed-operator service starts at $2,000/month and includes RunPR access.
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Embargo Industries

Company Location

United States

Company Website

runpr.ai

Company Facts

Organization Name

Muck Rack

Date Founded

2009

Company Location

United States

Company Website

muckrack.com

Categories and Features

Public Relations

Not specified

Categories and Features

Media Monitoring

Not specified

PR Analytics

Not specified

Public Relations

Campaign Management
Communications Calendar
Contact Management

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