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What is SAS Customer Intelligence?

No matter your level of marketing expertise, SAS delivers cutting-edge solutions that empower you to reevaluate your marketing approaches. Their tools for journey activation, adaptive planning, and a real-time decision engine enable you to create captivating, moment-driven customer experiences that not only boost profitability but also foster brand loyalty. You can seamlessly enhance customer data utilization beyond the constraints of traditional customer data platforms. With insights driven by state-of-the-art AI and machine learning, you can respond quickly and effectively to market changes. Furthermore, you can optimize and automate your marketing planning processes to guarantee maximum accountability across your campaigns. Crafting individualized customer journeys will not only increase engagement rates but also facilitate the generation of profitable leads. Collaborate widely with various teams, suppliers, vendors, or stakeholders to expand your brand's reach and impact. SAS Customer Intelligence 360 provides customized, intelligent marketing solutions that cater to the needs of modern businesses. By leading brands through the stages from data to insight and finally to action, SAS arms companies with robust tools for adaptive planning and journey activation, ensuring they remain competitive in an evolving market. Moreover, the incorporation of sophisticated analytics enables ongoing strategy refinement, helping businesses respond adeptly to dynamic consumer behaviors. This holistic approach ensures that every marketing effort is both strategic and measurable.

What is Adobe Analytics?

Adobe Analytics is a powerful, AI-enhanced customer analytics platform that brings together data, content performance, and customer journey insights into a unified framework. Designed for enterprise marketing, product, and business teams, it enables organizations to collect, process, analyze, and activate data from multiple channels in one centralized environment. Customer Journey Analytics connects cross-channel interactions across devices and time, delivering advanced segmentation, pathing analysis, and flexible attribution modeling. The B2B Edition provides account-level insights, buying-group analytics, and multi-touch attribution to support complex sales cycles. Digital Analytics offers robust reporting tools and governance capabilities for transforming digital engagement data into measurable impact. Content Analytics leverages AI to measure asset performance and understand content influence across the entire journey. Product Analytics delivers event-based insights, user and cohort analysis, and guided workflows to identify friction points and optimize conversion drivers. Seamless integration with Adobe Experience Platform ensures data consistency, compliance, and scalability. High-speed visualization tools and unlimited segmentation allow teams to uncover trends quickly and make informed decisions in real time. By unifying analytics across marketing, sales, product, and content strategies, Adobe Analytics helps enterprises deliver personalized experiences, improve attribution accuracy, and drive measurable revenue growth.

Media

Media

Integrations Supported

Adobe Customer Journey Analytics
Adobe Photoshop Lightroom Classic
Brightspot
Datameer
Designhubz
Echo AI
FuseCommander
Insightech
Kaltura
Kubit
LivePreso
Microsoft Clarity
OneTrust Third-Party Management
Orbita
Qualtrics XM Platform
ROIVENUE
Salesforce Data 360
Tealium Customer Data Hub
Y42
adMind

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

SAS Institute

Date Founded

1976

Company Location

United States

Company Website

www.sas.com/en_us/solutions/customer-intelligence.html

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

business.adobe.com/products/adobe-analytics.html

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

CRM

Calendar/Reminder System
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Segmentation
Social Media Integration
Task Management

Customer Intelligence

Not specified

Marketing Automation

Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Sales Intelligence
Segmentation
Social Marketing
Website Visitor Tracking

RFM Analysis

Not specified

Categories and Features

Conversion Tracking

Not specified

Digital Analytics

Not specified

eCommerce Analytics

Not specified

eCommerce Tools

Not specified

Marketing Analytics

Not specified

Marketing Attribution

Attribution Modeling
Cross-Channel Attribution

Product Analytics

Not specified

RFM Analysis

Not specified

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