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What is SAS Customer Intelligence?
No matter your level of marketing expertise, SAS delivers cutting-edge solutions that empower you to reevaluate your marketing approaches. Their tools for journey activation, adaptive planning, and a real-time decision engine enable you to create captivating, moment-driven customer experiences that not only boost profitability but also foster brand loyalty. You can seamlessly enhance customer data utilization beyond the constraints of traditional customer data platforms. With insights driven by state-of-the-art AI and machine learning, you can respond quickly and effectively to market changes. Furthermore, you can optimize and automate your marketing planning processes to guarantee maximum accountability across your campaigns. Crafting individualized customer journeys will not only increase engagement rates but also facilitate the generation of profitable leads. Collaborate widely with various teams, suppliers, vendors, or stakeholders to expand your brand's reach and impact. SAS Customer Intelligence 360 provides customized, intelligent marketing solutions that cater to the needs of modern businesses. By leading brands through the stages from data to insight and finally to action, SAS arms companies with robust tools for adaptive planning and journey activation, ensuring they remain competitive in an evolving market. Moreover, the incorporation of sophisticated analytics enables ongoing strategy refinement, helping businesses respond adeptly to dynamic consumer behaviors. This holistic approach ensures that every marketing effort is both strategic and measurable.
What is Oracle Infinity?
Monitor digital interactions as they happen, utilize insights derived from that data, and recommend timely actions to enhance the online experience for customers exactly when it is required. Oracle Infinity Behavioral Intelligence enriches the digital journey of customers in real time, ensuring that their online activities are not only relevant but also customized to their individual preferences. By tapping into real-time customer behaviors, companies can adjust their strategies to boost the overall experience. Cultivate deeper engagement and loyalty by providing content, promotions, and offers that resonate with the unique interests of every visitor, customer, or potential client. Establish a flexible system that adapts as your business evolves. Built on a pioneering big data infrastructure, Oracle Infinity acts as a digital intelligence tool that offers outstanding data collection and accessibility features. Collect comprehensive information about each customer to gain valuable insights into their behaviors and design more personalized experiences. By integrating all online behavioral data into one unified repository, organizations can simplify analysis and improve decision-making processes. This proactive approach enables businesses to stay ahead of emerging trends while continuously adjusting to the dynamic needs of their audience, ultimately leading to a more effective strategy. Emphasizing the importance of agility, organizations can thrive in a competitive landscape by prioritizing customer-centric methodologies.
Integrations Supported
Eloqua
Oracle Audience Segmentation
Oracle Marketing
Oracle Maxymiser
Oracle Responsys
SAS Data Loader for Hadoop
SAS MDM
SurveyXact
Integrations Supported
Eloqua
Oracle Audience Segmentation
Oracle Marketing
Oracle Maxymiser
Oracle Responsys
SAS Data Loader for Hadoop
SAS MDM
SurveyXact
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
SAS Institute
Date Founded
1976
Company Location
United States
Company Website
www.sas.com/en_us/solutions/customer-intelligence.html
Company Facts
Organization Name
Oracle
Date Founded
1977
Company Location
United States
Company Website
www.oracle.com/cx/marketing/digital-intelligence/
Categories and Features
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
CRM
Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
Categories and Features
Web Analytics
Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking