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What is SHR Maverick CRM?

In contrast to many CRM systems that only utilize a limited amount of data from external sources, Maverick enables you to discover, recognize, and reward your most valued guests, no matter where they made their reservations. Hoteliers using Maverick can analyze their online travel agency (OTA) customers with the same level of detail as they do for direct bookings. The sophisticated guest management software aggregates extensive profile data from the Windsurfer® CRS, ensuring that all information is accurately aligned and refined. This meticulous approach allows for the creation of detailed microsegments, which significantly improves the effectiveness of communication strategies aimed at guests. Additionally, Maverick incorporates a user-friendly marketing solution that facilitates email and text messaging campaigns, making management tasks more efficient. The Profile Management tool is essential for sorting and merging guest data sourced from various integrated platforms, providing a holistic view of guest behaviors and preferences. Users also benefit from the ability to define standardized fields and criteria for profile matching and merging, which further enhances the software's capability to deepen their understanding of their audience. Consequently, Maverick emerges as an indispensable tool for optimizing guest interaction and elevating satisfaction levels, making it an essential asset for any hotelier seeking to enhance their customer relationship management. Moreover, its versatility ensures that hoteliers can adapt to evolving market demands while maintaining strong connections with their clientele.

What is EspoCRM?

The hospitality sector stands out as one of the most rapidly evolving and fiercely competitive industries. As travelers become increasingly savvy with technology and more focused on pricing, establishing lasting connections with returning guests and attracting new ones has become a daunting challenge. This is precisely where hotel CRM software proves invaluable. By enhancing your sales, marketing efforts, and customer service, this solution significantly boosts customer satisfaction levels. Additionally, the CRM consolidates all inquiries from various channels, such as booking engines, travel platforms, and web forms on your own site. It develops a comprehensive profile for each guest, meticulously cataloging all interactions and visits for future reference. Furthermore, it simplifies your marketing initiatives, enabling you to design targeted, data-driven email campaigns for both business clients and individual guests. Beyond marketing, it enhances transparency in financial dealings, automating the creation and processing of invoices and quotes, which streamlines your operational workflows. Ultimately, leveraging such technology can give your hotel a competitive edge in a crowded marketplace.

Media

Media

Integrations Supported

Integrations Supported

Google
Mailchimp
Microsoft Outlook
Zapier

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Windows
Mac
Linux

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

SHR, Sceptre Hospitality Resources

Date Founded

1987

Company Location

United States

Company Website

shr.global/maverick-customer-relationship-management/

Company Facts

Organization Name

EspoCRM

Date Founded

2014

Company Location

Ukraine

Company Website

www.espocrm.com

Categories and Features

Hotel CRM

Not specified

Categories and Features

Appointment Scheduling

Appointment Reminders
Calendar Sync
Client Database

Contact Management

Activity Management
Appointment Management
Contact Database
Contact History
Contact Import/Export
Customer Pipeline
Email Marketing
Group Management
Interaction Tracking
Lead Management
Prospecting Tools
Sales Pipeline Management
Search / Filter
Segmentation
Shared Contacts
Social Media Integration

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management

Customer Loyalty

CRM
Member Portal

Customer Success

Account Alerts
Account Management
Communication Management
Customer Engagement

Hotel CRM

Not specified

Ticketing

Not specified

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