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What is Salesforce Agentforce Marketing?

Agentforce Marketing by Salesforce is an AI-driven marketing platform designed to deliver dynamic, personalized engagement across the entire customer lifecycle. Previously known as Marketing Cloud, it unifies data, automation, and intelligent agents into a single marketing ecosystem. The platform enables real-time, two-way communication across multiple digital channels. With a centralized customer data foundation, marketers gain a complete and actionable view of every interaction. AI-powered tools help generate audience segments, optimize campaigns, and personalize content automatically. Cross-channel orchestration ensures consistent messaging from acquisition to loyalty. Marketing Cloud supports B2B marketing automation as well as B2C engagement strategies. Built-in analytics measure performance and guide smarter budget allocation. Loyalty management tools help brands deepen customer relationships and drive retention. The platform integrates seamlessly with Salesforce CRM to align marketing with sales and service. Agentforce Marketing continuously learns from data to improve outcomes over time. It enables organizations to spark meaningful conversations and turn engagement into sustained growth.

What is Agentforce 360 for Financial Services?

Agentforce 360 for Financial Services is Salesforce’s comprehensive AI CRM platform tailored for the financial industry. It helps institutions become agentic enterprises by embedding autonomous AI into everyday workflows. The platform unifies data across banking, insurance, lending, and wealth management operations. Financial Services Cloud centralizes customer profiles, financial goals, and life events into a single connected experience. AI-driven automation enhances productivity for advisors, bankers, producers, and service representatives. Real-time insights enable teams to proactively recommend products and services aligned with customer needs. The system streamlines onboarding, compliance, and digital lending processes. Industry-specific solutions support retail banking, commercial banking, credit unions, property and casualty insurance, life insurance, and asset management. Built-in analytics measure ROI and uncover performance improvements. Agentforce empowers employees to focus on relationship-building rather than administrative tasks. The platform integrates seamlessly with Salesforce’s broader ecosystem and partner network. Agentforce 360 enables financial institutions to deliver personalized, data-driven experiences while accelerating growth.

Media

Media

Integrations Supported

Workato
BDOW!
Coassemble
Data Sentinel
Dataddo
Exceed.ai
HaloITSM
Insider One
Jumper.ai
Monoloop
Rize
SalesWings
ServiceNow Software Asset Management
Shipwire
Skypoint AI Platform
SmarterHQ
Stackla
Tinyclues
WebLink Connect
vWork

Integrations Supported

Workato
BDOW!
Coassemble
Data Sentinel
Dataddo
Exceed.ai
HaloITSM
Insider One
Jumper.ai
Monoloop
Rize
SalesWings
ServiceNow Software Asset Management
Shipwire
Skypoint AI Platform
SmarterHQ
Stackla
Tinyclues
WebLink Connect
vWork

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/financial-services/

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Financial CRM

Account Alerts
Asset Management
Expense Tracking
Household Tracking
Influence Tracking
Lead Management
Marketing Management
Relationship Tracking
Team Assignments
Territory Management

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