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What is Salesforce Agentforce Marketing?

Agentforce Marketing by Salesforce is an AI-driven marketing platform designed to deliver dynamic, personalized engagement across the entire customer lifecycle. Previously known as Marketing Cloud, it unifies data, automation, and intelligent agents into a single marketing ecosystem. The platform enables real-time, two-way communication across multiple digital channels. With a centralized customer data foundation, marketers gain a complete and actionable view of every interaction. AI-powered tools help generate audience segments, optimize campaigns, and personalize content automatically. Cross-channel orchestration ensures consistent messaging from acquisition to loyalty. Marketing Cloud supports B2B marketing automation as well as B2C engagement strategies. Built-in analytics measure performance and guide smarter budget allocation. Loyalty management tools help brands deepen customer relationships and drive retention. The platform integrates seamlessly with Salesforce CRM to align marketing with sales and service. Agentforce Marketing continuously learns from data to improve outcomes over time. It enables organizations to spark meaningful conversations and turn engagement into sustained growth.

What is SAS Customer Intelligence?

No matter your level of marketing expertise, SAS delivers cutting-edge solutions that empower you to reevaluate your marketing approaches. Their tools for journey activation, adaptive planning, and a real-time decision engine enable you to create captivating, moment-driven customer experiences that not only boost profitability but also foster brand loyalty. You can seamlessly enhance customer data utilization beyond the constraints of traditional customer data platforms. With insights driven by state-of-the-art AI and machine learning, you can respond quickly and effectively to market changes. Furthermore, you can optimize and automate your marketing planning processes to guarantee maximum accountability across your campaigns. Crafting individualized customer journeys will not only increase engagement rates but also facilitate the generation of profitable leads. Collaborate widely with various teams, suppliers, vendors, or stakeholders to expand your brand's reach and impact. SAS Customer Intelligence 360 provides customized, intelligent marketing solutions that cater to the needs of modern businesses. By leading brands through the stages from data to insight and finally to action, SAS arms companies with robust tools for adaptive planning and journey activation, ensuring they remain competitive in an evolving market. Moreover, the incorporation of sophisticated analytics enables ongoing strategy refinement, helping businesses respond adeptly to dynamic consumer behaviors. This holistic approach ensures that every marketing effort is both strategic and measurable.

Media

Media

Integrations Supported

ActionIQ
Activation Studio
Colabo
CollectXpert
DiscoverOrg
Eagle Eye
Enplug DisplayOS
Infobip
LeadMaster
Monoloop
Pimcore
Playable
ServiceNow Software Asset Management
Smarsh
StoryPorts
Titan
WP Fusion
adenin Digital Assistant

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

24 Hour Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/

Company Facts

Organization Name

SAS Institute

Date Founded

1976

Company Location

United States

Company Website

www.sas.com/en_us/solutions/customer-intelligence.html

Categories and Features

AI Marketing

Not specified

AI Marketing Agents

Not specified

Campaign Management

Channel Management
Email Marketing
Event Triggered Actions
Multi-Campaign

Email Marketing

A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

Not specified

RFM Analysis

Not specified

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

CRM

Calendar/Reminder System
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Segmentation
Social Media Integration
Task Management

Customer Intelligence

Not specified

Marketing Automation

Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Sales Intelligence
Segmentation
Social Marketing
Website Visitor Tracking

RFM Analysis

Not specified

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