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What is Salesforce Agentforce Marketing?

Agentforce Marketing by Salesforce is an AI-driven marketing platform designed to deliver dynamic, personalized engagement across the entire customer lifecycle. Previously known as Marketing Cloud, it unifies data, automation, and intelligent agents into a single marketing ecosystem. The platform enables real-time, two-way communication across multiple digital channels. With a centralized customer data foundation, marketers gain a complete and actionable view of every interaction. AI-powered tools help generate audience segments, optimize campaigns, and personalize content automatically. Cross-channel orchestration ensures consistent messaging from acquisition to loyalty. Marketing Cloud supports B2B marketing automation as well as B2C engagement strategies. Built-in analytics measure performance and guide smarter budget allocation. Loyalty management tools help brands deepen customer relationships and drive retention. The platform integrates seamlessly with Salesforce CRM to align marketing with sales and service. Agentforce Marketing continuously learns from data to improve outcomes over time. It enables organizations to spark meaningful conversations and turn engagement into sustained growth.

What is Salesforce AgentExchange?

AgentExchange is an integrated AI marketplace within Salesforce, offering businesses access to a wide range of agentic AI components that can streamline workflows and boost productivity. The platform simplifies the process of discovering, purchasing, and deploying AI agents by providing a library of pre-built actions, topics, and templates, allowing businesses to integrate AI-driven automation directly into their Salesforce environment. By collaborating with over 200 Salesforce partners, AgentExchange brings together a variety of solutions tailored to different business needs, industries, and use cases. The marketplace makes it easy to enhance the Salesforce experience by enabling businesses to find, test, and deploy intelligent agents with minimal development effort. Whether you are looking to optimize your sales process, improve customer service, or automate administrative tasks, AgentExchange offers a seamless way to implement AI-powered solutions that drive efficiency and deliver actionable insights. It also offers resources to help users learn more about AI and AI agents through training courses and guides, ensuring businesses are equipped to make the most out of their AI-powered solutions.

Media

Media

Integrations Supported

Salesforce Agentforce
Acquia CDP
Activation Studio
Apty
Datameer
Digioh
DiscoverOrg
Gimbal by Infillion
Google Analytics 360
Grow
LeadMaster
Loangility
Meltano
Pyze
Tinyclues
Unbound Content
Upland Kapost
Vonage Communications APIs (Nexmo)
censhare
tradeit

Integrations Supported

Salesforce Agentforce
Acquia CDP
Activation Studio
Apty
Datameer
Digioh
DiscoverOrg
Gimbal by Infillion
Google Analytics 360
Grow
LeadMaster
Loangility
Meltano
Pyze
Tinyclues
Unbound Content
Upland Kapost
Vonage Communications APIs (Nexmo)
censhare
tradeit

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

agentexchange.salesforce.com

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

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