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What is Salesforce Marketing Cloud Account Engagement?

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, emerges as the leading choice for boosting B2B marketing automation, removing the need for complex IT or development assistance. This platform is specifically designed to equip users with the means to generate premium leads and maintain a consistent stream of opportunities, which ultimately contributes to increased profitability. Its all-encompassing interface is filled with functionalities such as Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing and Scoring, Multivariate Testing, Search and Social Marketing, along with Website Visitor Tracking. By utilizing this tool, organizations can build lasting connections with their customers through scalable and tailored outreach, while promoting synergy with sales and customer service teams. Users can effortlessly design dynamic, personalized emails and landing pages with just a few clicks, eliminating the need for coding and significantly simplifying the process. Furthermore, sales representatives have full visibility into prospect engagement, allowing for a smooth transfer of leads that optimizes conversion rates. This comprehensive approach not only enhances marketing effectiveness but also ensures that businesses stay competitive in a rapidly evolving digital landscape.

What is 6sense?

6sense Revenue AI™ removes uncertainty and provides essential data and insights that empower your revenue team to develop and transform high-quality pipelines into actual revenue. By doing away with the lengthy and costly guesswork that has hindered B2B revenue teams for years, 6sense Revenue AI™ fosters reliable revenue growth. It ensures that every digital investment is optimized while unveiling concealed buyer behaviors. By scrutinizing vast amounts of data, it identifies in-market accounts, enabling you to take appropriate actions at every step across multiple channels. Although numerous companies are interested in what you provide, traditional martech systems often fail to accurately gauge buyer interest. This crucial, elusive information resides in the Dark Funnel™, which 6sense effectively analyzes and brings to light. Furthermore, streamline your prospect follow-up using AI-driven conversational email solutions. With 6sense® Conversational Email, sales and marketing professionals can craft customized emails powered by AI, facilitating the conversion of prospects into valuable sales meetings. This innovative approach not only enhances engagement but also increases the likelihood of closing deals.

Media

Media

Integrations Supported

Dreamdata.io
Drift
HubSpot Marketing Hub
Hushly
Octane11
Qualified
BriteVerify
Cisco Webex
Collate
Fivetran
Lyyti
ON24
QFlow.ai
RegFox
Smarsh
SyncSmart

Integrations Supported

Dreamdata.io
Drift
HubSpot Marketing Hub
Hushly
Octane11
Qualified
Actively AI
FirstQuadrant
PathFactory
ThreatSync

API Availability

API Availability

Has API

Pricing Information

$1000.00/month/user
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/b2b-automation/

Company Facts

Organization Name

6sense

Date Founded

2013

Company Location

United States

Company Website

6sense.com

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Demand Generation

Not specified

Email Marketing

A/B Testing
Auto-Responders
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Email Personalization

Not specified

Go-To-Market

Not specified

Landing Page

Analytics
Templates

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Lead Scoring

Not specified

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Social Marketing
Website Visitor Tracking

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Lead Scoring

Ad Management

Not specified

AI Advertising

Not specified

AI Email Writers

Not specified

AI Sales Assistants

Not specified

AI Sales Tools

Not specified

B2B Data

Not specified

Buyer Intent

B2B Lead Generation
CRM Integration
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Demand Generation

Not specified

Email Personalization

Not specified

Go-To-Market

Not specified

Lead Intelligence

Not specified

Lead Scoring

Not specified

Market Intelligence

Not specified

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Automation

Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Lead Scoring
Sales Intelligence
Segmentation

Predictive Analytics

AI / Machine Learning
Benchmarking
For Healthcare

Sales Intelligence

Not specified

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