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What is Salesforce Marketing Cloud Account Engagement?

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, emerges as the leading choice for boosting B2B marketing automation, removing the need for complex IT or development assistance. This platform is specifically designed to equip users with the means to generate premium leads and maintain a consistent stream of opportunities, which ultimately contributes to increased profitability. Its all-encompassing interface is filled with functionalities such as Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing and Scoring, Multivariate Testing, Search and Social Marketing, along with Website Visitor Tracking. By utilizing this tool, organizations can build lasting connections with their customers through scalable and tailored outreach, while promoting synergy with sales and customer service teams. Users can effortlessly design dynamic, personalized emails and landing pages with just a few clicks, eliminating the need for coding and significantly simplifying the process. Furthermore, sales representatives have full visibility into prospect engagement, allowing for a smooth transfer of leads that optimizes conversion rates. This comprehensive approach not only enhances marketing effectiveness but also ensures that businesses stay competitive in a rapidly evolving digital landscape.

What is BuzzBuilder?

BuzzBuilder provides an intuitive platform aimed at effortlessly generating high-quality leads and referrals. By utilizing customized cold email campaigns and strategic follow-up techniques, you can engage with busy executives effectively, potentially increasing your lead generation threefold. Are you tired of chasing after prospects who show no interest? With Predictive Lead Scoring, you can prioritize engagement with individuals who genuinely demonstrate interest. The platform's smart automation handles all components of your campaigns, removing the burden of tedious data entry and reclaiming over five hours of your time each week. While increasing revenue is a typical objective, it often comes at the cost of time spent on lead generation rather than building meaningful relationships. So how can you draw in customers without the hassle of relentless cold calling, networking, or attending trade shows? BuzzBuilder is your all-in-one prospecting solution that combines powerful automation features with a dedicated sales support team. Recognizing your busy lifestyle, we manage all the repetitive tasks, enabling you to focus on what truly counts—building connections with your clients! In addition, our cutting-edge tools and committed support team work in tandem to facilitate the growth of your business, ensuring that you can achieve success without the usual pressures that accompany lead generation. By streamlining your outreach efforts, BuzzBuilder allows you to invest your energy into nurturing client relationships rather than getting bogged down by administrative tasks.

Media

Media

Integrations Supported

6Connex
BlueConic
Boomi
Campaign Genius
Chili Piper
Dataddo
Faraday
FormKeep
Guideflow
LeadsBridge
Leadspace
LinkedIn
MARMIND
Maglr
Salesforce Analytics Cloud
Slintel
SpotMe
Uberflip
Xplenty
ebCard

Integrations Supported

6Connex
BlueConic
Boomi
Campaign Genius
Chili Piper
Dataddo
Faraday
FormKeep
Guideflow
LeadsBridge
Leadspace
LinkedIn
MARMIND
Maglr
Salesforce Analytics Cloud
Slintel
SpotMe
Uberflip
Xplenty
ebCard

API Availability

Has API

API Availability

Has API

Pricing Information

$1000.00/month/user
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/b2b-automation/

Company Facts

Organization Name

Buzz Builder

Date Founded

2008

Company Location

United States

Company Website

www.buzzbuilderpro.com

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Landing Page

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Sales Force Automation

Call Management
Campaign Management
Channel Management
Commission Management
Contact Management
Contract Management
Customer Database
Email Marketing
Field Sales Management
Lead Management
Opportunity Management
Performance Metrics
Proposal Generation
Referral Tracking
Sales Forecasting
Territory Management

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