Ratings and Reviews 8 Ratings

Total 4.5 out of 5 stars
ease 4.5 out of 5 stars
features 4.5 out of 5 stars
design 4.5 out of 5 stars
support 4 out of 5 stars

Ratings and Reviews 8 Ratings

Total 4.5 out of 5 stars
ease 4.5 out of 5 stars
features 5 out of 5 stars
design 5 out of 5 stars
support 5 out of 5 stars

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What is Salesforce Marketing Cloud Account Engagement?

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, emerges as the leading choice for boosting B2B marketing automation, removing the need for complex IT or development assistance. This platform is specifically designed to equip users with the means to generate premium leads and maintain a consistent stream of opportunities, which ultimately contributes to increased profitability. Its all-encompassing interface is filled with functionalities such as Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing and Scoring, Multivariate Testing, Search and Social Marketing, along with Website Visitor Tracking. By utilizing this tool, organizations can build lasting connections with their customers through scalable and tailored outreach, while promoting synergy with sales and customer service teams. Users can effortlessly design dynamic, personalized emails and landing pages with just a few clicks, eliminating the need for coding and significantly simplifying the process. Furthermore, sales representatives have full visibility into prospect engagement, allowing for a smooth transfer of leads that optimizes conversion rates. This comprehensive approach not only enhances marketing effectiveness but also ensures that businesses stay competitive in a rapidly evolving digital landscape.

What is Klaviyo?

Klaviyo enables companies to forge more intelligent digital connections by converting customer data into valuable and impactful interactions. It simplifies engagement for B2C brands across various channels, including email, SMS, web interactions, and customer reviews, ensuring they can reach customers at every point of interaction. With the endorsement of over 157,000 businesses, Klaviyo accelerates revenue growth in a more effective manner. The platform boasts over 350 integrations that facilitate quick onboarding for marketers. Key functionalities include predictive analytics, AI-driven automation, customizable templates, A/B testing, and user-friendly segmentation and email workflows, all designed to help marketers deliver the right message to the right audience at the optimal time. Additionally, Klaviyo provides seamless integration with payment processing and point of sale (POS) systems, including popular platforms such as Magento, Shopify, and WooCommerce, enhancing its utility for a diverse range of businesses. This comprehensive approach allows brands to not only communicate effectively but also to optimize their overall customer experience.

Media

Media

Integrations Supported

Beefree
Campaign Genius
Census
CorralData
Grouparoo
Hevo
Hightouch
Knak
Meltano
Mozart Data
Outgrow
Panoply
Playable
Rivery
Scispot
Singer
Sourcetable
StarfishETL
Survicate
Veeqo

Integrations Supported

Beefree
Campaign Genius
Census
CorralData
Grouparoo
Hevo
Hightouch
Knak
Meltano
Mozart Data
Outgrow
Panoply
Playable
Rivery
Scispot
Singer
Sourcetable
StarfishETL
Survicate
Veeqo

API Availability

API Availability

Has API

Pricing Information

$1000.00/month/user
Free Trial Offered?

Pricing Information

$0/month
The free tier includes email support for the first 60 days. You can create an account, import and sync your data, customize templates and emails, and use many of Klaviyo’s feature for free. You can send 500 emails maximum to up to 250 active profiles. You also get 150 SMS credits. You’ll be prompted to upgrade once you exceed that limit.

Access the full Klaviyo platform plus exclusive AI-powered features and 24/7 support for as little as $20/month.
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/b2b-automation/

Company Facts

Organization Name

Klaviyo

Date Founded

2012

Company Location

United States

Company Website

www.klaviyo.com

Categories and Features

AI GTM

Not specified

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Demand Generation

Not specified

Email Marketing

A/B Testing
Auto-Responders
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Email Personalization

Not specified

Go-To-Market

Not specified

Landing Page

Analytics
Templates

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Lead Scoring

Not specified

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Social Marketing
Website Visitor Tracking

Categories and Features

Bulk SMS

Not specified

Campaign Management

Contact Database
Email Marketing
Event Triggered Actions
Multi-Campaign

Customer Data Platforms (CDP)

Behavioral Analytics
Customer Segmentation
Data Integration
Personalization
Predictive Modeling

eCommerce Marketing

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Email Newsletter

Not specified

Email Personalization

Not specified

Email Template Design

A/B Testing
Code From Scratch
Drag & Drop Editing
Image Library
Import HTML Code
Mobile-Friendly / Responsive
Potential Issue Identification
Premade Templates
Proofing
Reporting / Analytics
Text Editor
Theme Editor

Lead Scoring

Not specified

Marketing

Not specified

Marketing Attribution

Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Sales Intelligence
Segmentation
Website Visitor Tracking

Mobile Marketing

Channel Attribution
Coupons
Email Marketing
Location-Based Marketing
Push Notifications
Text Messaging

Personalization

A/B Testing
Abandoned Cart Saver
Behavioral Targeting
Campaign Segmentation

SMS Marketing

2-Way Messaging
Artificial Intelligence
MMS
Message Personalization
Mobile Coupons
Mobile Keywords
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

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