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What is Scalify?

Scalify is an all-encompassing advertising automation platform designed for companies eager to efficiently initiate, assess, enhance, and grow their paid advertising initiatives, especially on Facebook and Instagram, through a streamlined and automated process. By utilizing pre-designed audience templates and automated tactics, it enables users to establish and oversee campaigns with greater speed, significantly reducing the time dedicated to manual setups and ongoing tweaks. The platform focuses on maximizing return on ad spend by identifying high-converting audience segments, including lookalike audiences based on valuable customer insights like lifetime value, engagement statistics, and browsing patterns. Furthermore, it aggregates campaign data from multiple sources, including e-commerce websites, Facebook, and Google Analytics, into a single dashboard, which allows users to monitor essential performance metrics, assess profitability, and make timely, data-driven decisions. This cohesive data integration not only streamlines the management experience but also equips businesses with the tools needed to effectively enhance their advertising strategies. Ultimately, Scalify empowers users by simplifying complex processes and enabling them to focus on driving growth and achieving their marketing goals.

What is Appier AIXPERT?

AIXPERT functions as an all-encompassing cloud solution for automating marketing campaigns, enabling marketers to effortlessly discover and engage with valuable users by revealing relevant interests, keywords, and audience demographics across top advertising platforms such as Apple Search Ads, Facebook, and Google. It features both an autopilot mode and a self-service option, producing thousands of keywords for Apple Search Ads while managing bids efficiently, all driven by a sophisticated neural-network model that pinpoints target segments based on user interests and optimizes ad sets in real time. Moreover, the platform boosts cross-channel performance by intelligently reallocating budgets and refining bidding strategies as needed. Users gain access to actionable insights generated by AI, complemented by visual reports highlighting the most successful creatives and keyword approaches, along with a streamlined workflow that minimizes trial-and-error in managing campaigns. With ongoing automation and integrated AI mechanisms to curb excessive spending, AIXPERT enhances budget allocation, bidding techniques, and creative effectiveness, allowing marketers to concentrate on strategic initiatives instead of logistical concerns. This holistic methodology ultimately enables marketers to achieve outstanding campaign outcomes with increased simplicity and efficiency, making it a pivotal tool in the competitive landscape of digital advertising.

Media

Media

Integrations Supported

Facebook
Apple Search Ads
Facebook Ads
Google Analytics
Google Cloud Platform
Instagram
Instagram Ads
Meta Ads
Shopify
TikTok
TikTok Ads
X (Twitter)

Integrations Supported

Facebook
Apple Search Ads
Facebook Ads
Google Analytics
Google Cloud Platform
Instagram
Instagram Ads
Meta Ads
Shopify
TikTok
TikTok Ads
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

$39 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Scalify

Date Founded

2016

Company Location

Poland

Company Website

scalify.com

Company Facts

Organization Name

Appier

Date Founded

2012

Company Location

Taiwan

Company Website

www.appier.com/en/products/aixpert

Categories and Features

Categories and Features

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