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What is Scarborough?

Nielsen Scarborough provides in-depth analyses of consumer behavior both locally and nationally across over 2,000 categories, touching on areas such as leisure activities, shopping preferences, buying patterns, and media consumption. With more than 330,000 surveys conducted annually in the U.S., they enable advertisers and media companies to meet customer demands while identifying fresh strategic avenues. Understanding the unique characteristics of your target audience facilitates a clearer view of the competitive environment, potentially leading to the development of strategies that maximize your strengths. Their localized studies of market insights delve into various sectors, including automotive, banking and finance, beverages, demographics, digital and internet habits, grocery shopping, healthcare, home improvement, lifestyle choices, media usage, restaurant frequency, retail actions, sports interests, telecom services, transportation, travel trends, and voting habits. Such a thorough examination not only helps pinpoint market trends but also improves marketing efforts that are specifically designed for different consumer groups. Ultimately, this wealth of information positions businesses to more effectively engage with their audiences and adapt to evolving market dynamics.

What is Algori?

Our goal is to propel the growth of fast-moving consumer goods (FMCG) by swiftly gathering and analyzing insights from a vast pool of 45,000 consumers throughout Spain. We offer a detailed ranking of the leading 10 stock-keeping units (SKUs) across significant categories and retailers from the last six weeks. Our commercial engagement model maintains complete transparency, providing businesses with clear metrics. With access to comprehensive SKU-level basket data, you can tap into the insights of 45,000 active shoppers weekly, receiving data almost instantaneously. Our knowledgeable industry team is ready to provide tailored responses to specific business queries, ensuring the information is both accurate and relevant. Through Algori's Insights platform, stakeholders can obtain SKU-level insights to important questions at any time, supported by expert assistance. This entirely automated software-as-a-service solution delivers responses to your business inquiries quicker than ever, offering critical insights into effective strategies and necessary improvements. By promoting retailer growth, we assist in broadening your distribution channels. Our methodology directly links consumer feedback with actual purchasing behaviors, providing a holistic view of all baskets within your category. This ultimately empowers you to understand your customers more thoroughly than your rivals, nurturing stronger business relationships and fostering sustainable growth, which is essential in today's competitive marketplace. Understanding these dynamics is vital for adapting to consumer trends and refining your market strategies effectively.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Nielsen

Date Founded

1923

Company Location

United States

Company Website

www.nielsen.com/solutions/audience-measurement/scarborough/

Company Facts

Organization Name

Algori

Company Location

Spain

Company Website

algori.ai/

Categories and Features

Categories and Features

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