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What is Scarborough?

Nielsen Scarborough provides in-depth analyses of consumer behavior both locally and nationally across over 2,000 categories, touching on areas such as leisure activities, shopping preferences, buying patterns, and media consumption. With more than 330,000 surveys conducted annually in the U.S., they enable advertisers and media companies to meet customer demands while identifying fresh strategic avenues. Understanding the unique characteristics of your target audience facilitates a clearer view of the competitive environment, potentially leading to the development of strategies that maximize your strengths. Their localized studies of market insights delve into various sectors, including automotive, banking and finance, beverages, demographics, digital and internet habits, grocery shopping, healthcare, home improvement, lifestyle choices, media usage, restaurant frequency, retail actions, sports interests, telecom services, transportation, travel trends, and voting habits. Such a thorough examination not only helps pinpoint market trends but also improves marketing efforts that are specifically designed for different consumer groups. Ultimately, this wealth of information positions businesses to more effectively engage with their audiences and adapt to evolving market dynamics.

What is Factori?

Enable self-service analytics for product development and growth strategies to enhance conversion rates, boost engagement, and improve customer retention. Esteemed brands rely on our expertise for in-depth customer insights. Our proficiency in leveraging alternative data allows us to construct the largest consumer graph globally. By applying sophisticated AI and big data methodologies, we can provide comprehensive and profound insights into consumer behavior and advertising applications. With foundational insights available at the individual level, you gain immediate visibility into the behaviors and preferences of both customers and potential leads. This capability permits tailored interactions at every point of contact. Design your marketing campaigns and customize messaging based on both online and offline activities of your intended audience. Employ detailed consumer profiles to ensure identity verification, enhance fraud detection efforts, and build trust with your clientele. Additionally, utilize location intelligence graphs to identify optimal locations for new projects and to refine the management of existing assets. By leveraging real-time insights, you can significantly enhance the return on investment for your campaigns. This holistic approach not only elevates customer experiences but also drives overall business growth.

Media

Media

Integrations Supported

Adform
Adobe Advertising Cloud
Facebook
Google Ad Manager
InMobi
MediaMath
Quantcast
The Trade Desk
Xandr
Yahoo DSP

Integrations Supported

Adform
Adobe Advertising Cloud
Facebook
Google Ad Manager
InMobi
MediaMath
Quantcast
The Trade Desk
Xandr
Yahoo DSP

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Nielsen

Date Founded

1923

Company Location

United States

Company Website

www.nielsen.com/solutions/audience-measurement/scarborough/

Company Facts

Organization Name

Factori

Date Founded

2017

Company Location

Singapore

Company Website

www.factori.ai/

Categories and Features

Categories and Features

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