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What is SegmentStream?

Recover potentially lost conversions caused by intelligent tracking prevention, private browsing modes, and the intricate nature of cross-device and cross-browser customer journeys through SegmentStream's AI-enhanced predictive attribution. Centralize all your marketing data within your Google BigQuery data warehouse for streamlined and automated reporting on cross-channel ROI, while ensuring that the data is deduplicated. This comprehensive enterprise solution integrates and consolidates your advertising expenditures, website and mobile app performance, CRM information, and offline conversions into a single, cohesive platform that simplifies marketing ROI reporting. You can effortlessly visualize your reports with your business intelligence tools of choice, allowing for greater analysis and understanding. By employing SegmentStream's predictive attribution, you can uncover the genuine effectiveness of your marketing efforts in a world that is increasingly moving away from cookies. This capability allows for immediate evaluation of the true incremental impact from various sources of marketing traffic, eliminating the need to wait for a conversion event, and accommodates situations where a conversion might take place across multiple browsers or devices. This approach not only keeps you well-informed but also empowers you to make timely and informed decisions based on precise data, ultimately enhancing your marketing strategy. Additionally, the insights gained can help refine future campaigns, ensuring that each marketing dollar is spent effectively.

What is Admetrics?

Admetrics is a comprehensive marketing analytics solution designed to empower e-commerce teams with data grounded in scientific principles, thereby enhancing budget oversight and expediting decision-making processes. The platform features a wide array of tools, including Business Intelligence, Attribution, Marketing Mix Modeling, Data Activation, and Experimentation, all tailored to meet diverse analytical needs. With its highly customizable dashboards, Admetrics effectively integrates data from multiple sources, which improves data integrity and reduces the inconvenience of switching between various applications or spreadsheets. Utilizing its innovative PRISMA model, the platform provides valuable insights into the performance of various marketing channels, such as television, offline media, and online marketplaces, while avoiding the pitfalls associated with traditional tracking and attribution techniques. Admetrics ensures meticulous documentation of all customer interactions while adhering strictly to data protection regulations, offering deep insights into customer journeys and conversion pathways. In addition, the platform's sophisticated Bayesian statistics engine facilitates rigorous testing and optimization of marketing strategies, allowing teams to fine-tune their methodologies and boost overall effectiveness. Through the utilization of these advanced features, organizations can gain a clearer understanding of their marketing performance, leading to more strategic and informed adjustments for future campaigns. Ultimately, Admetrics positions itself as an essential partner for e-commerce businesses striving for data-driven success in an increasingly competitive landscape.

Media

Media

Integrations Supported

TikTok
AppsFlyer
Awin
Facebook Ads
Google Ads
Google Analytics
Google Cloud BigQuery
Google Sheets
HubSpot CRM
LinkedIn
Meta Ads
Microsoft Advertising
Pinterest
Pipedrive
RTB House
Salesforce
Slack
Snapchat
Taboola
X (Twitter)

Integrations Supported

TikTok
AppsFlyer
Awin
Facebook Ads
Google Ads
Google Analytics
Google Cloud BigQuery
Google Sheets
HubSpot CRM
LinkedIn
Meta Ads
Microsoft Advertising
Pinterest
Pipedrive
RTB House
Salesforce
Slack
Snapchat
Taboola
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

$5,000 / month
Free Trial Offered?
Free Version

Pricing Information

$399 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

SegmentStream

Date Founded

2018

Company Location

United Kingdom

Company Website

segmentstream.com

Company Facts

Organization Name

Admetrics

Date Founded

2015

Company Location

Germany

Company Website

www.admetrics.io

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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