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What is Selligent?

Selligent by Marigold is a sophisticated marketing and automation platform that prepares businesses for the future by centralizing and streamlining data sources in real-time, utilizing AI-driven automation to enhance workflows, and merging various channels into an integrated, no-code customer experience. Key features include the agile adaptation of real-time audience insights, prompt sharing of tailored content, flexible journey adjustments across email, mobile, and web platforms, comprehensive reporting and optimization for strategic retargeting, and efficient handling of zero-party data, all of which empower marketing teams. With its strong data infrastructure and intuitive integration options, Selligent enables seamless large-scale personalization, turning marketing dreams into concrete achievements while fostering customer loyalty in industries such as retail, media, travel, and finance. Additionally, the platform's capability to integrate smoothly with pre-existing systems allows marketers to maximize their data utilization, thereby enhancing engagement and nurturing enduring relationships with their customers. This multifaceted approach not only boosts marketing efficacy but also positions organizations to adapt swiftly to evolving market demands.

What is Salesforce Agentforce Marketing?

Agentforce Marketing by Salesforce is an AI-driven marketing platform designed to deliver dynamic, personalized engagement across the entire customer lifecycle. Previously known as Marketing Cloud, it unifies data, automation, and intelligent agents into a single marketing ecosystem. The platform enables real-time, two-way communication across multiple digital channels. With a centralized customer data foundation, marketers gain a complete and actionable view of every interaction. AI-powered tools help generate audience segments, optimize campaigns, and personalize content automatically. Cross-channel orchestration ensures consistent messaging from acquisition to loyalty. Marketing Cloud supports B2B marketing automation as well as B2C engagement strategies. Built-in analytics measure performance and guide smarter budget allocation. Loyalty management tools help brands deepen customer relationships and drive retention. The platform integrates seamlessly with Salesforce CRM to align marketing with sales and service. Agentforce Marketing continuously learns from data to improve outcomes over time. It enables organizations to spark meaningful conversations and turn engagement into sustained growth.

Media

Media

Integrations Supported

Playable
Acquia DAM (Widen)
Apty
Auth0
Causal
CollectXpert
Contentsquare
DBxtra
Devart ODBC Drivers
Formstack
Insider One
Salesforce Agentforce Media
Shopify
Sinergify
Smarsh
SmarterHQ
SyncApps
Tatango
X (Twitter)
Zaius

Integrations Supported

Playable
Acquia DAM (Widen)
Apty
Auth0
Causal
CollectXpert
Contentsquare
DBxtra
Devart ODBC Drivers
Formstack
Insider One
Salesforce Agentforce Media
Shopify
Sinergify
Smarsh
SmarterHQ
SyncApps
Tatango
X (Twitter)
Zaius

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Marigold

Date Founded

2017

Company Location

United States

Company Website

www.selligent.com

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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