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What is Simpli.fi?

Our flagship offering, the Simpli.fi Programmatic Marketing Platform, streamlines the acquisition of highly-targeted impressions through numerous real-time bidding (RTB) ad exchanges. By utilizing Simpli.fi, programmatic marketers can harness unstructured data, opening up limitless opportunities for both display and mobile advertising strategies. The platform empowers marketers to focus on precise targeting, optimization, and analysis of display campaigns at the level of individual data elements, paralleling the capabilities afforded to local advertisers in pay-for-performance search, which ultimately enhances accuracy and minimizes inefficiencies. Notably, Simpli.fi is unique as the only programmatic marketing solution specifically crafted for unstructured data applications. Unlike many of its rivals that depend on generic technology acquired from third parties, Simpli.fi dedicates itself to developing proprietary technologies tailored for the effective use of unstructured data. Furthermore, the platform includes a well-rounded suite with DSP, DMP, and SSP features, allowing it to serve as a versatile tool for marketers. As a result, users experience a more cohesive and efficient approach to their programmatic marketing initiatives, leading to better performance outcomes and increased return on investment. This comprehensive functionality sets Simpli.fi apart as a leader in the programmatic marketing landscape.

What is 33Across Lexicon?

Maximize the impact and reach of your marketing initiatives through our innovative exchange tailored for capturing audience attention. With the ability to monitor viewability in real time, you can secure reliable visibility without the necessity of a PMP. Our advanced formats are engineered to remain in sight, offering scalable options akin to rich media, with an impressive average time-in-view of 25 seconds. You have the flexibility to make purchases based on time-in-view, allowing you to bid on specific time increments using a CPM model. Our strong partnerships with 1,500 publishers, which include S2S and Header Bidding integrations, ensure broad access to high-quality inventory. Furthermore, we connect with over 100 platforms across the programmatic ecosystem, incorporating all major DSPs and DMPs. We actively cultivate strategic relationships with leading industry organizations dedicated to maintaining a high-quality supply chain. This extensive network not only guarantees that your campaigns achieve peak visibility but also enhances their effectiveness in a crowded marketplace, fostering greater engagement and results. Ultimately, by leveraging these resources, you position your campaigns to stand out and resonate significantly with your target audience.

Media

Media

Integrations Supported

AUDIENCEX
AgencyAnalytics
Beachfront
Bionic for Agencies
Blotout
Cross Pixel
DV Publisher Suite
Humming
Improvado
Meltano
NinjaCat

Integrations Supported

ASTRAD DSP
Adagio
FreeWheel Beeswax

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub

Training Options

Not specified

Company Facts

Organization Name

Simpli.fi

Date Founded

2010

Company Location

United States

Company Website

simpli.fi/platform/

Company Facts

Organization Name

33Across

Date Founded

2008

Company Location

United States

Company Website

www.33across.com

Categories and Features

Display Advertising

Not specified

Media Buying

Not specified

OTT

API Access
Monetization Tools
Multi-Service Integration

Predictive Analytics

Not specified

Retargeting

Not specified

Categories and Features

Display Advertising

Not specified

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