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What is Simpli.fi?
Our flagship offering, the Simpli.fi Programmatic Marketing Platform, streamlines the acquisition of highly-targeted impressions through numerous real-time bidding (RTB) ad exchanges. By utilizing Simpli.fi, programmatic marketers can harness unstructured data, opening up limitless opportunities for both display and mobile advertising strategies. The platform empowers marketers to focus on precise targeting, optimization, and analysis of display campaigns at the level of individual data elements, paralleling the capabilities afforded to local advertisers in pay-for-performance search, which ultimately enhances accuracy and minimizes inefficiencies. Notably, Simpli.fi is unique as the only programmatic marketing solution specifically crafted for unstructured data applications. Unlike many of its rivals that depend on generic technology acquired from third parties, Simpli.fi dedicates itself to developing proprietary technologies tailored for the effective use of unstructured data. Furthermore, the platform includes a well-rounded suite with DSP, DMP, and SSP features, allowing it to serve as a versatile tool for marketers. As a result, users experience a more cohesive and efficient approach to their programmatic marketing initiatives, leading to better performance outcomes and increased return on investment. This comprehensive functionality sets Simpli.fi apart as a leader in the programmatic marketing landscape.
What is Hockeycurve?
Brands employ this strategy to create and present advertisements driven by data that resonate with consumers. By assembling a user product feed that mirrors both online and offline behaviors, the distinctiveness of each individual requires that advertisements be specifically customized for them. The automation of media buying plays a crucial role in improving speed, scaling operations, and enhancing performance. Our platform features real-time dashboards to track campaign effectiveness, along with A/B testing capabilities for continuous optimization. Hockeycurve stands out in delivering exceptional performance and maximizing return on ad spend through bespoke messaging that utilizes real-time data insights. It serves as a highly efficient tool for overseeing advertisement creativity and production, ultimately yielding higher ROI for clients' advertising efforts. Additionally, the platform provides competitive CPMs and elevates performance while allowing publishers to explore new revenue streams beyond their conventional areas. With the innovative Predictive Communication Engine, Hockeycurve taps into Big Data and Artificial Intelligence to accurately profile and target consumers with a high intent, delivering uniquely tailored experiences for each individual. This forward-thinking method not only elevates engagement levels but also cultivates stronger ties between brands and their intended audiences, which is vital for long-term success. Furthermore, by continuously adapting to consumer behaviors, brands can better position themselves in a competitive market.
Integrations Supported
AUDIENCEX
AgencyAnalytics
Beachfront
Bionic for Agencies
Blotout
Cross Pixel
DV Publisher Suite
Humming
Improvado
Meltano
API Availability
Has API
API Availability
Pricing Information
Pricing not provided
Pricing Information
Pricing not provided
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Standard Support
Web-Based Support
Customer Service / Support
Standard Support
Web-Based Support
Training Options
Documentation Hub
Training Options
Documentation Hub
On-Site Training
Company Facts
Organization Name
Simpli.fi
Date Founded
2010
Company Location
United States
Company Website
simpli.fi/platform/
Company Facts
Organization Name
Hockeycurve Growth Solutions
Company Location
India
Company Website
hockeycurve.com
Categories and Features
Data Management Platforms (DMP)
Not specified
Demand-Side Platforms (DSP)
Not specified
Display Advertising
Not specified
Media Buying
Not specified
OTT
API Access
Monetization Tools
Multi-Service Integration
Predictive Analytics
Not specified
Programmatic Advertising
Not specified
Retargeting
Not specified
Supply-Side Platforms (SSP)
Not specified
Categories and Features
Display Advertising
Not specified
Marketing Planning
Goal Setting / Tracking
Marketing Calendar
Media Planning
Media Buying
Not specified