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What is SmartGaze?

SmartGaze utilizes advanced AI technology to automate the coding of eye-tracking videos captured through wearable devices, maintaining a high level of accuracy throughout the entire procedure. This innovative approach is especially useful for refining package designs and enhancing metrics related to findability. By reducing the turnaround time for eye-tracking projects from weeks to mere hours, it significantly lessens the labor involved in the process. In addition, it cuts overall costs by changing the conventional manual coding workflow linked with analyzing eye-tracking data. With SmartGaze, worries about data management, the quality of coding reviews, and adhering to project timelines are effectively alleviated. The platform also features a color-coded heatmap that illustrates the distribution of attention, alongside a comprehensive view of respondents' paths and fixations. By optimizing these workflows, SmartGaze allows teams to dedicate their efforts to strategic insights rather than getting lost in the details of data analysis, ultimately leading to more informed decision-making. This transformation not only enhances productivity but also fosters a deeper understanding of consumer behavior.

What is Neurons Predict?

Predict stands out as a cutting-edge AI tool designed for eye-tracking, effectively forecasting customer responses related to cognition and attention. With an impressive accuracy rate exceeding 95%, Predict can swiftly assess audience engagement with visual materials and store designs within seconds. Users have the capability to upload and evaluate videos and images, facilitating the rapid testing of design ideas for optimization prior to launch. This innovative tool serves as a comprehensive method for measuring various aspects of consumer interaction. - Attention: Predict produces heatmaps or fogmaps to highlight the most captivating visual components instantly. - Areas Of Interest (AOIs): Users can outline specific AOIs around essential features of their assets, enabling quick evaluations of the most critical focal points. - Image/Video Clarity: This metric assesses how effectively an image captures attention based on its scale. - Cognitive Demand: This score evaluates consumer emotional responses, comprehension, retention, and their overall capacity for memory recall. By providing these insights, Predict equips businesses with the knowledge needed to enhance their visual strategies.

Media

No images available

Media

Integrations Supported

Integrations Supported

Brandwatch

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Online Training

Training Options

Webinars
Online Training

Company Facts

Organization Name

ParallelDots

Date Founded

2014

Company Location

India

Company Website

www.paralleldots.com/smart-gaze-new

Company Facts

Organization Name

Neurons

Date Founded

2013

Company Location

Denmark

Company Website

www.neuronsinc.com

Categories and Features

Eye Tracking

Not specified

Retail Intelligence

Not specified

Categories and Features

Eye Tracking

Not specified

Heatmap

Not specified

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