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What is SmartMarket?

Lepton Software's SmartMarket provides comprehensive business intelligence (BI) solutions, offering valuable market insights and location data catering to enterprises of all sizes. This innovative geospatial platform empowers users to develop a well-rounded retail strategy while enhancing the site selection process. With SmartMarket, businesses can pinpoint essential market factors and forecast the sales potential of specific sites, enabling them to tailor highly personalized marketing campaigns aimed at boosting revenue. By leveraging these insights, companies can make informed decisions that drive growth and improve overall performance.

What is Azira?

Uncover the vital trends that can significantly affect your business's prosperity. Azira’s advanced data intelligence equips operational leaders and analysts with the tools needed to analyze trade zones, understand consumer patterns, and evaluate the performance of competitors effectively. Furthermore, marketers and advertisers looking to amplify their campaign effectiveness can utilize Azira’s insights to precisely target audiences using techniques like act-alike modeling, brand affinity assessments, and demographic data, among other metrics. Additionally, by seamlessly integrating with the largest advertising platforms worldwide, you can launch omnichannel campaigns and meticulously track both online and offline return on investment (ROI). This thorough methodology guarantees that your marketing strategies are grounded in data and focused on achieving tangible results, setting the stage for sustained growth. Ultimately, embracing these data-driven insights can propel your business to new heights in a competitive landscape.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

$32000 per year
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Lepton Software

Date Founded

1994

Company Location

India

Company Website

leptonsoftware.com

Company Facts

Organization Name

Azira

Date Founded

2012

Company Location

United States

Company Website

azira.com

Categories and Features

Location Intelligence

Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

Location Intelligence

Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

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