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What is SmartMarket?

Lepton Software's SmartMarket provides comprehensive business intelligence (BI) solutions, offering valuable market insights and location data catering to enterprises of all sizes. This innovative geospatial platform empowers users to develop a well-rounded retail strategy while enhancing the site selection process. With SmartMarket, businesses can pinpoint essential market factors and forecast the sales potential of specific sites, enabling them to tailor highly personalized marketing campaigns aimed at boosting revenue. By leveraging these insights, companies can make informed decisions that drive growth and improve overall performance.

What is Foursquare?

Foursquare powers the most trusted, independent location intelligence platform, helping brands, developers, and analysts harness the value of real-world movement. Marketers use Foursquare Attribution to measure how campaigns across digital, TV, CTV, OOH, and more drive real-world results like store visits and sales. With Foursquare Audience, they can target high-intent consumers based on real-world visitation, and with Foursquare Proximity, they can build precise geofences to activate real-time, location-based campaigns—all through self-serve or managed workflows. Foursquare Studio gives data teams a browser-based platform to join, analyze, and visualize large-scale geospatial datasets through interactive maps and advanced analytics. Developers can integrate rich POI data into apps and experiences using Foursquare Places and Foursquare Places API, accessing over 100 million locations across 200+ countries. And with Foursquare Movement SDK, teams can build smarter, location-aware apps that react in real time to user behavior, powering everything from content personalization to trip planning.

Media

Media

Integrations Supported

Integrations Supported

Amazon Marketing Cloud
Aritic Desk
Aritic Sales
CleverTap
InMoment
Latenode
Lightspeed DMS
Localist
Localworks
Location Bank
Merchant Centric
Numerics
PicBackMan
Reviewa
SendGrid
SinglePlatform
Stackreaction
Transcend
Yext
Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

$32000 per year
Free Trial Offered?

Pricing Information

Free
Foursquare offers flexible options to fit your needs—from free access to Foursquare Studio for basic geospatial visualization, to enterprise-grade solutions for Foursquare Attribution, Audience, Proximity, and Places. Our Places API and Movement SDK follow usage-based pricing with pay-as-you-go tiers and custom enterprise plans available for high-volume applications. Contact our team to find the right solution and pricing model for your business.

Supported Platforms

SaaS
On-Prem

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

24 Hour Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Lepton Software

Date Founded

1994

Company Location

India

Company Website

leptonsoftware.com

Company Facts

Organization Name

Foursquare

Date Founded

2009

Company Location

United States

Company Website

foursquare.com

Categories and Features

Foot Traffic Data

Not specified

Location Intelligence

Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis

Categories and Features

Business Intelligence

Dashboard
Data Analysis
Predictive Analytics
Strategic Planning
Visual Analytics

Foot Traffic Data

Not specified

Location Intelligence

Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Predictive Analytics
Trade Area Analysis

Location-Based Marketing

Audience Demographics
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Push Notifications
Reporting / Analytics

Market Intelligence

Not specified

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