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What is Smartmail Marketing?

Smartmail Marketing is the direct mail marketing solution offered by Canada Post for businesses looking to engage with their existing and potential customers through postal services. It provides various campaign options, including Neighbourhood Mail, Personalized Mail, and Postal Code Targeting, enabling businesses to effectively select their audiences based on geographic and demographic data. Companies can either use Canada Post's online tools to create their campaigns independently or seek support from Canada Post experts and independent Smartmail Marketing partners for help with audience targeting, creative design, printing, mail preparation, and logistics for delivery. This service is versatile enough to accommodate both singular mailings and broader campaigns that work in tandem with digital marketing strategies, utilizing a range of promotional materials such as postcards, letters, brochures, and flyers. The details of a campaign, including its scope, targeting, formats, and postage rates, are shaped by the specific objectives of the sender and the mail product selected. In essence, Smartmail Marketing serves as a comprehensive postal and marketing service, rather than just a standalone software application, significantly enhancing how businesses can effectively connect with their target audiences through tailored mail solutions. With its emphasis on audience engagement, Smartmail Marketing not only streamlines the mailing process but also fosters stronger customer relationships through personalized communication.

What is MarketVue?

MarketVue stands out as a cutting-edge direct mail automation platform designed specifically for companies looking to craft, launch, and refine customized mailing initiatives, seamlessly integrating traditional outreach with digital marketing techniques. Its user-friendly drag-and-drop design interface allows individuals to create professional mail pieces in just minutes, using a variety of templates, branding assets, personalization options, QR codes, and pURLs, all without requiring any design expertise. By connecting direct mail to engaging landing pages and call tracking systems, it empowers marketers to increase conversion rates and monitor engagement across multiple channels in a unified manner. The platform simplifies the entire production process—covering printing, postage, and distribution—through an extensive national network that allows for quick campaign rollouts and scalability without the need for manual intervention. Additionally, MarketVue provides real-time analytics, tracking for mail deliveries, and comprehensive dashboards that offer full transparency into critical performance metrics, enabling teams to refine their targeting strategies and improve overall results. This holistic approach ensures that businesses can readily adjust their tactics based on quantifiable results and actionable insights, ultimately driving more effective marketing outcomes. As a result, companies leveraging MarketVue can expect to see a significant enhancement in their marketing efficiency and campaign success.

Media

Media

Integrations Supported

Integrations Supported

Adobe Marketo Engage
HubSpot CRM
Salesforce
Zapier

API Availability

API Availability

Pricing Information

Campaign costs depend on objectives and scope. Rates and applicable fees vary by mail service and campaign; Canada Post publishes separate rate information for Neighbourhood Mail, Personalized Mail, and Postal Code Targeting.

Pricing Information

$125 per month
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Canada Post

Date Founded

1981

Company Location

Canada

Company Website

www.canadapost-postescanada.ca/cpc/en/commercial/marketing/campaign/direct-mail/direct-mail-smm.page

Company Facts

Organization Name

MarketVue

Date Founded

2021

Company Location

United States

Company Website

marketvue.io

Categories and Features

Categories and Features

Email Marketing

Not specified

Marketing Automation

Not specified

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