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CTMCTM is an AI-powered conversation intelligence, call tracking, and customer engagement platform developed to help organizations connect marketing activities with customer interactions and revenue generation. Originally known as CallTrackingMetrics, the platform combines marketing attribution, communication management, lead nurturing, and contact center capabilities within a unified system. Its call tracking functionality uses dynamic number insertion and dedicated tracking numbers to identify which advertisements, keywords, websites, and campaigns generate inbound phone calls. The software also captures text messages, web form submissions, and chat interactions to provide visibility into customer engagement across multiple communication channels. Conversation intelligence tools use artificial intelligence to transcribe recordings, summarize discussions, evaluate customer sentiment, identify important topics, and score interactions. Its AskAI functionality allows users to investigate conversation data and extract insights about customer needs, objections, and purchasing behavior. CTM VoiceAI provides automated voice agents that can answer calls, qualify leads, schedule appointments, and direct callers to appropriate employees or departments. Intelligent routing capabilities distribute incoming inquiries based on factors such as location, availability, agent skills, customer history, and custom business rules. Workflow automation enables organizations to trigger follow-up messages, internal notifications, CRM updates, and advertising conversion events using customer interaction data. Reporting tools include real-time activity dashboards, campaign performance analysis, advertising return on investment, agent productivity monitoring, and customizable reports for businesses and marketing agencies. CTM supports integrations with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications while providing APIs, webhooks, and white-label options.
What is Socioh?
Socioh is a holistic digital advertising platform specifically designed for eCommerce businesses, offering both beginners and experienced marketers the essential resources to launch effective ad campaigns across social media channels like Facebook and Instagram. Among our key features is a Branded Catalog that enriches your product feed with bespoke designs and automated rules, resulting in a higher click-through rate (CTR) for dynamic ads. We also offer a free first-party pixel and an analytics dashboard, which allows you to track every visitor interaction on your website through various attribution models and customizable filters, providing insights on budget distribution, customer journeys, and ad performance. In addition, our data-driven campaign suggestions harness the power of artificial intelligence to interpret your purchasing patterns and first-party data, ensuring that each customized campaign is built from your specific data inputs. We employ AI for audience segmentation as well, automatically crafting the most valuable audience profiles tailored to your business requirements, which simplifies the advertising process and enhances effectiveness. Moreover, our platform consistently evolves to meet the changing demands of the digital advertising landscape, ensuring that your brand remains competitive and relevant.
What is Shoelace?
Shoelace enables fast-growing brands to excel in Customer Journey Marketing by providing advertisements that enhance sales and foster customer satisfaction. With our team of specialists at your service, you can refine your advertising techniques, gain in-depth understanding of your marketing campaigns and audience, and engage your customers through Journey Marketing. Furthermore, our marketers' manual offers effective retention strategies specifically designed for DTC brands. As a business owner, it's essential to traverse multiple platforms while possessing in-depth knowledge of paid search, social media ads, email outreach, SMS initiatives, influencer collaborations, website enhancement, creative development, attribution models, and data analysis, all while overseeing your primary operations. Unlike conventional agencies, we see ourselves as your committed growth partner, fueled by a devotion to growth and a focus on data-driven strategies. Our methodology is rooted in pragmatism and seasoned knowledge, acknowledging that achieving sustainable growth demands both time and experimentation. While we may not suit those who desire quick outcomes, if your ambition is to build enduring and scalable growth, we are prepared to work in partnership with you. By joining forces, we can untangle the intricacies of marketing and propel your brand to new heights of success, ensuring that your vision is realized over the long term.
Integrations Supported
Etsy
Facebook
Facebook Ads
Instagram
Instagram Ads
Meta Ads
Integrations Supported
JitBlox
Klaviyo
Mailchimp
Shopify
API Availability
API Availability
Pricing Information
$149/month
Pricing Information
$249 per month
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Standard Support
Web-Based Support
Customer Service / Support
Standard Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Company Facts
Organization Name
Socioh
Date Founded
2012
Company Location
United States
Company Website
socioh.com
Company Facts
Organization Name
Shoelace
Date Founded
2015
Company Location
Canada
Company Website
shoelace.com
Categories and Features
Campaign Management
Not specified
Product Feed Management
Not specified
Retargeting
Not specified
Social Media Advertising
Not specified
Categories and Features
Customer Journey Mapping Tools
Action Management
Attribution Modeling
Behavioral Analytics
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Retargeting
A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Personalization
Recommendation Engine
Social Media Retargeting