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What is SpotX?

SpotX offers a unified platform that brings together television, Over-the-Top (OTT), and digital video advertising to maximize efficiency in the complex video ad landscape. This all-encompassing video ad serving solution is crafted to help publishers optimize their workflows while enhancing their profitability. By consolidating multiple demand sources, SpotX enables users to increase revenue through a seamless interface. The platform automates the sales process for video inventory, ensuring total transparency and safeguarding brand integrity across various devices. It allows for the utilization of unique first- and third-party audience data within a secure environment, thus augmenting the value of your inventory. Collaborating with SpotX’s Customer Success Team permits the customization of your video strategy in alignment with your unique key performance indicators (KPIs). Additionally, the platform's connections on the buy-side help refine inventory offerings, striving for the best fill rates and yield. With access to premium supply from SpotX Managed Services Team or programmatic demand-side partners, users can confidently make purchasing decisions backed by insights and assistance from a dedicated Account Team. Furthermore, the platform’s flexibility in adapting to market fluctuations guarantees that your advertising approach stays effective and pertinent as trends evolve, ensuring long-term success. As a result, SpotX empowers businesses to stay ahead in the dynamic advertising landscape.

What is Aroscop?

Marketing strategies that rely on data are often founded on a Customer Data Platform, which aids marketers in refining their understanding of consumer purchasing behaviors. By harnessing and utilizing first-party data, you can enhance clarity and insight throughout your marketing and advertising processes. Developing distinct user personas can be achieved by analyzing demographics, online behavior, and purchase history, which can then be further enriched with supplementary data layers. To drive revenue or design focused marketing campaigns, it's essential to manage digital assets across your own platforms and those of your collaborators. Integrating data from various sources, whether online or offline and from first-party, second-party, or third-party origins, allows for a comprehensive perspective that can inform effective digital strategies. This consolidated data view empowers marketers to employ either pre-existing or tailored Machine Learning models to craft specialized segments, audience groups, predictive analytics, and heuristic approaches. Ultimately, embracing data-driven methodologies can significantly enhance marketing effectiveness and foster deeper customer relationships.

Media

Media

Integrations Supported

Acxiom Real Identity
Amagi
Amazon Transparent Ad Marketplace (TAM)
Boostr
Campaign Manager+
DV Publisher Suite
FreeWheel Beeswax
JamLoop
Kochava
MINT
broadpeak.io

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Variable

Supported Platforms

SaaS

Supported Platforms

SaaS
Windows

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

SpotX

Date Founded

2007

Company Location

United States

Company Website

www.spotx.tv/

Company Facts

Organization Name

Aroscop Tech

Company Location

United States

Company Website

www.aroscop.com

Categories and Features

Ad Server

Not specified

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

OTT

Not specified

Video Advertising

Not specified

Video Marketing

Not specified

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Campaign Management

Channel Management
Multi-Campaign

Display Advertising

Not specified

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Sales Intelligence
Segmentation
Website Visitor Tracking

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