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What is SpotX?

SpotX offers a unified platform that brings together television, Over-the-Top (OTT), and digital video advertising to maximize efficiency in the complex video ad landscape. This all-encompassing video ad serving solution is crafted to help publishers optimize their workflows while enhancing their profitability. By consolidating multiple demand sources, SpotX enables users to increase revenue through a seamless interface. The platform automates the sales process for video inventory, ensuring total transparency and safeguarding brand integrity across various devices. It allows for the utilization of unique first- and third-party audience data within a secure environment, thus augmenting the value of your inventory. Collaborating with SpotX’s Customer Success Team permits the customization of your video strategy in alignment with your unique key performance indicators (KPIs). Additionally, the platform's connections on the buy-side help refine inventory offerings, striving for the best fill rates and yield. With access to premium supply from SpotX Managed Services Team or programmatic demand-side partners, users can confidently make purchasing decisions backed by insights and assistance from a dedicated Account Team. Furthermore, the platform’s flexibility in adapting to market fluctuations guarantees that your advertising approach stays effective and pertinent as trends evolve, ensuring long-term success. As a result, SpotX empowers businesses to stay ahead in the dynamic advertising landscape.

What is CTVision+?

Rakuten Advertising provides effortless access to premium video inventory through CTVision+, a consolidated marketplace backed by our regional experts. We aim to help you engage with your desired audiences and effectively convey your brand's narrative. Simplify the challenges of your CTV purchases and achieve the required scale all in one centralized platform, guaranteeing that quality remains a priority. Present captivating brand placements to an attentive audience on the largest screens in their households. Leverage our expertise in CTV and media strategies to improve performance and exceed your goals. Explore the latest advancements in ad formats to craft personalized and engaging viewing experiences that enhance downstream outcomes. Reach your scalability objectives while ensuring brand safety and enjoy reliable and transparent reporting, making certain your advertising campaigns are both efficient and trustworthy. Our dedication to excellence further ensures that your marketing initiatives are always backed by state-of-the-art technology and valuable insights, enabling you to stay ahead in a competitive landscape. With us, you can confidently navigate the complexities of digital advertising, knowing that you have a robust support system in place.

Media

Media

Integrations Supported

Acxiom Real Identity
Amagi
Amazon Transparent Ad Marketplace (TAM)
Boostr
Campaign Manager+
DV Publisher Suite
FreeWheel Beeswax
JamLoop
Kochava
MINT
Rakuten Advertising
broadpeak.io

Integrations Supported

Acxiom Real Identity
Amagi
Amazon Transparent Ad Marketplace (TAM)
Boostr
Campaign Manager+
DV Publisher Suite
FreeWheel Beeswax
JamLoop
Kochava
MINT
Rakuten Advertising
broadpeak.io

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

SpotX

Date Founded

2007

Company Location

United States

Company Website

www.spotx.tv/

Company Facts

Organization Name

Rakuten Advertising

Date Founded

1996

Company Location

United States

Company Website

rakutenadvertising.com/en-uk/ctvision/

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

OTT

API Access
Content Organization
Live Events
Monetization Tools
Multi-Service Integration
SDK
Scheduling
Video Hosting/Storage
Video Quality Optimization

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Video Marketing

Analytics / Reporting
Chat / Messaging
Customizable Branding
Customizable CTAs
Lead Capture
Media Library
Multi-Platform Distribution
ROI Tracking
Social Sharing
Templates
Video Editing

Categories and Features

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