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What is SpotX?

SpotX offers a unified platform that brings together television, Over-the-Top (OTT), and digital video advertising to maximize efficiency in the complex video ad landscape. This all-encompassing video ad serving solution is crafted to help publishers optimize their workflows while enhancing their profitability. By consolidating multiple demand sources, SpotX enables users to increase revenue through a seamless interface. The platform automates the sales process for video inventory, ensuring total transparency and safeguarding brand integrity across various devices. It allows for the utilization of unique first- and third-party audience data within a secure environment, thus augmenting the value of your inventory. Collaborating with SpotX’s Customer Success Team permits the customization of your video strategy in alignment with your unique key performance indicators (KPIs). Additionally, the platform's connections on the buy-side help refine inventory offerings, striving for the best fill rates and yield. With access to premium supply from SpotX Managed Services Team or programmatic demand-side partners, users can confidently make purchasing decisions backed by insights and assistance from a dedicated Account Team. Furthermore, the platform’s flexibility in adapting to market fluctuations guarantees that your advertising approach stays effective and pertinent as trends evolve, ensuring long-term success. As a result, SpotX empowers businesses to stay ahead in the dynamic advertising landscape.

What is Microsoft Monetize?

Microsoft Monetize is a strategic platform created to optimize inventory management and address a variety of buyer needs, enabling you to fully leverage the potential of your inventory. It provides a cohesive method for handling inventory and demand across multiple types of transactions, channels, and formats. With its robust analytics and data capabilities, the platform aids in effectively maximizing the value of your inventory. Its distinct emphasis on both buyers and sellers encourages varied demand and scalability. Additionally, it strengthens your business with a comprehensive supply-side solution that supports cross-channel monetization while offering critical insights. By gaining control over your entire advertising sales process, from strategic planning to execution, you benefit from a clear and transparent ad-serving solution that improves operational efficiency. This all-encompassing strategy ensures that you remain competitive in a fast-paced market landscape, allowing you to adapt and thrive amidst ongoing changes. Ultimately, Microsoft Monetize positions your business to seize new opportunities and harness growth in an increasingly digital world.

Media

Media

Integrations Supported

Amazon Transparent Ad Marketplace (TAM)
Acxiom Real Identity
Amagi
Boostr
Campaign Manager+
DV Publisher Suite
FreeWheel Beeswax
JamLoop
Kochava
MINT
broadpeak.io

Integrations Supported

Amazon Transparent Ad Marketplace (TAM)
Amazon Unified Ad Marketplace (UAM)
Microsoft Advertising
Placements.io
Prebid

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

SpotX

Date Founded

2007

Company Location

United States

Company Website

www.spotx.tv/

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

about.ads.microsoft.com/en/solutions/technology/microsoft-monetize

Categories and Features

Ad Server

Not specified

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

OTT

Not specified

Video Advertising

Not specified

Video Marketing

Not specified

Categories and Features

Ad Server

Not specified

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