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What is Stylumia?

Fashion forecasting agencies and numerous data-driven platforms worldwide claim to offer the best insights into emerging trends. However, is this truly adequate? It is crucial to distinguish between supply-side metrics and consumer demand indicators. Historically, the realms of fashion forecasting and retail analytics have leaned on expert opinions, inventory signals, and subjective market studies accumulated over time. Yet, genuine consumer insights are grounded in an objective grasp of what will appeal to buyers and what will fall flat. At Stylumia, we have crafted a consumer intelligence platform featuring a distinctive AI-powered Demand Sensing algorithm that adeptly analyzes consumer demand signals. Furthermore, we evaluate the products currently available to shoppers, highlight fast-moving items, and, importantly, identify underperforming products at the color and size level for strategic assortment planning. Our consumer intelligence tool presents a groundbreaking, award-winning approach to discerning consumer demand. By scrutinizing millions of consumer reviews, we can accurately identify their likes and dislikes, not just for the present but for upcoming trends, thereby enabling brands to maintain a competitive edge in the marketplace. This holistic strategy empowers businesses to make well-informed choices that are in sync with the shifting preferences of consumers, ultimately fostering stronger connections between brands and their audiences.

What is Circana?

Circana functions as a market research and analytics company that delivers comprehensive insights into consumer behavior by utilizing extensive datasets, advanced AI visualization tools, and expert knowledge spanning more than 25 industries. Their services include market monitoring, predictive analytics, and strategic solutions that help businesses assess their performance, forecast future trends, and identify avenues for expansion. Operating internationally, Circana serves clients across a wide array of sectors such as food and beverage, fashion, technology, and healthcare. Committed to transforming complex data into understandable insights, Circana partners with brands to address business challenges and foster innovation, with the ultimate goal of improving decision-making processes. By harnessing its vast expertise, Circana enables organizations to remain competitive in an ever-changing marketplace, ensuring they are well-equipped to navigate future challenges and seize emerging opportunities.

Media

Media

Integrations Supported

Zero

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Stylumia

Date Founded

2015

Company Location

India

Company Website

www.stylumia.ai/our-solutions/consumer-intelligence-tool/

Company Facts

Organization Name

Circana

Date Founded

2023

Company Location

United States

Company Website

www.circana.com

Categories and Features

Categories and Features

CPG

Not specified

Predictive Analytics

Not specified

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