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What is Supermetrics?

Supermetrics was founded on a daring vision: to simplify and democratize marketing data for businesses across the globe. What began as a modest initiative has transformed into a groundbreaking marketing intelligence platform that is now relied upon by over 200,000 organizations, including prestigious names such as Nestlé, Warner Bros, and Dyson. From its inception, Supermetrics has been motivated by a mission to empower marketers and data analysts by providing seamless access to data, catering to all stages of their professional journeys. The platform has developed into a user-friendly tool that extracts and integrates data from more than 150 marketing and sales platforms—such as Google Analytics, Facebook Ads, and HubSpot—into users' chosen destinations, allowing teams to enhance their analytics processes and engage in data-driven decision-making. This unwavering focus on innovation has garnered Supermetrics a place on G2’s 2024 Top 50 Best EMEA Software Companies list, marking a significant milestone in its growth. At the core of Supermetrics lies a commitment to transparency, innovation, and ensuring customer success. We firmly believe that data possesses the potential to narrate stories, address challenges, and pave the way for new opportunities. As the marketing environment continues to change, Supermetrics is steadfast in its dedication to staying at the forefront, assisting clients not just in achieving success but in thriving with state-of-the-art solutions that meet their evolving needs. With every step forward, Supermetrics is shaping the future of marketing analytics for organizations around the world.

What is AgencyAnalytics?

AgencyAnalytics offers a robust reporting platform designed specifically for digital marketing agencies. With over 2,000 marketing agencies relying on it, the platform enables both teams and freelancers to effectively track and report on their clients' various marketing initiatives. This encompasses a wide range of services including SEO, PPC, social media, email marketing, and tools for review and call tracking. Additionally, users benefit from automated marketing reports, an extensive array of more than 30 integrations, specialized SEO tools, and a fully customizable dashboard tailored to the needs of agencies. Overall, AgencyAnalytics streamlines the reporting process, allowing agencies to focus on delivering exceptional results for their clients.

Media

Media

Integrations Supported

AdRoll
Facebook
Facebook Ads
Google Ads
Google Analytics
Google Sheets
HubSpot CRM
Instagram
LinkedIn
Mailchimp
Meta Ads
Pinterest
Salesforce
Semrush
Shopify
WooCommerce
X (Twitter)
X Ads (Twitter Ads)
Yelp
YouTube

Integrations Supported

AdRoll
Facebook
Facebook Ads
Google Ads
Google Analytics
Google Sheets
HubSpot CRM
Instagram
LinkedIn
Mailchimp
Meta Ads
Pinterest
Salesforce
Semrush
Shopify
WooCommerce
X (Twitter)
X Ads (Twitter Ads)
Yelp
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

$29 per month
Supermetrics offers flexible pricing options tailored to different needs. Data Source Connectors start at ~€35/month per connector, ideal for extracting and consolidating marketing data. Tools like Supermetrics for Google Sheets and Excel, starting at ~€65/month and ~€90/month respectively, automate data imports for streamlined reporting. For real-time dashboards, Supermetrics for Data Studio starts at ~€35/month per connector. Pricing for advanced solutions like BigQuery integrations is customized based on specific requirements.
Free Trial Offered?

Pricing Information

$60.00/month
AgencyAnalytics offers three simple plans for agencies at all stages of growth. Pay annually and get 2 months free!

Freelancer: For small businesses with 5+ clients who need basic reporting options. $12 per client campaign/month. Minimum 5 campaigns.

Agency: For small to medium agencies looking to scale their reporting. $18 per client campaign/month. Minimum purchase of 10 client campaigns.

Enterprise: For large agencies with 100+ clients looking for flexibility & hands-on care. Please contact for custom pricing.

Or pay annually and get 2 months free.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Supermetrics

Date Founded

2010

Company Location

Finland

Company Website

supermetrics.com

Company Facts

Organization Name

AgencyAnalytics

Date Founded

2009

Company Location

Canada

Company Website

agencyanalytics.com/

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Visual Analytics

Data Analysis

Data Visualization

Data Enrichment

Not specified

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Security

Data Migration

Not specified

Data Visualization

Analytics
Dashboard Creation
Filtered Views

Digital Analytics

Not specified

ETL

Data Analysis
Data Filtering

Marketing Analytics

Channel Attribution
Dashboard
Performance Metrics
Social Media Metrics
Website Analytics

Reporting

Customizable Dashboard
Data Source Connectors
Drill Down
Forecasting
Marketing Reports
Report Export
Sales Reports
Scheduled / Automated Reports

Categories and Features

Advertising Agency

Not specified

Dashboard

Data Source Integrations
Interactive
Private Dashboards
Public Dashboards
Visual Analytics
Widgets

Data Visualization

Analytics
Filtered Views

Reporting

Customizable Dashboard
Data Source Connectors
Drag & Drop
Forecasting
Marketing Reports
Report Export
Scheduled / Automated Reports

SEO

Auditing
Competitor Analysis
Dashboard
Google Analytics Integration
Keyword Research Tools
Keyword Tracking
Link Management
Localization
Mobile Search Tracking
Rank Tracking
User Management

Social Media Analytics Tools

Campaign Analytics
Customizable Reports
Multi-Channel Data Collection

Social Media Marketing

Analytics
Automated Publishing
Conversion Tracking
Multi-Account Management
Post Scheduling

Web Analytics

Campaign Management
Conversion Tracking
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Time on Site Tracking

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