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What is Supermetrics?

Supermetrics was founded on a daring vision: to simplify and democratize marketing data for businesses across the globe. What began as a modest initiative has transformed into a groundbreaking marketing intelligence platform that is now relied upon by over 200,000 organizations, including prestigious names such as Nestlé, Warner Bros, and Dyson. From its inception, Supermetrics has been motivated by a mission to empower marketers and data analysts by providing seamless access to data, catering to all stages of their professional journeys. The platform has developed into a user-friendly tool that extracts and integrates data from more than 150 marketing and sales platforms—such as Google Analytics, Facebook Ads, and HubSpot—into users' chosen destinations, allowing teams to enhance their analytics processes and engage in data-driven decision-making. This unwavering focus on innovation has garnered Supermetrics a place on G2’s 2024 Top 50 Best EMEA Software Companies list, marking a significant milestone in its growth. At the core of Supermetrics lies a commitment to transparency, innovation, and ensuring customer success. We firmly believe that data possesses the potential to narrate stories, address challenges, and pave the way for new opportunities. As the marketing environment continues to change, Supermetrics is steadfast in its dedication to staying at the forefront, assisting clients not just in achieving success but in thriving with state-of-the-art solutions that meet their evolving needs. With every step forward, Supermetrics is shaping the future of marketing analytics for organizations around the world.

What is DAXRM?

DAXRM stands out as the pioneering digital agency solution designed by marketers specifically for their peers in the industry. This innovative platform provides comprehensive access to campaign analytics, enabling users to explore the performance of PPC, social media, and organic campaigns while effectively tracking traffic and conversions to unearth potential opportunities. Thanks to the integration with Google Looker Studio, users can effortlessly generate customizable reports with a simple click, and the white labeling feature allows for the creation of branded reports that are both impressive and engaging. Moreover, DAXRM empowers users to monitor their keyword rankings across various locations and devices, facilitating comparisons over different time periods, assessment of ranking fluctuations, scrutiny of Google positions, and the acquisition of actionable insights to enhance SEO efforts. Additionally, the marketing connectors offered by DAXRM include a wide range of platforms such as Google Ads and Analytics, Facebook and Instagram, Bing, Xero, and many others, ensuring a comprehensive ecosystem for data integration and analysis. With such robust features, DAXRM positions itself as an essential tool for marketers aiming to optimize their campaigns and drive better results.

Media

Media

Integrations Supported

Bing Webmaster Tools
Facebook
Facebook Ads
Google Ads
Google Analytics
Instagram
Instagram Ads
Meta Ads
Microsoft Advertising
AdRoll
Amazon DSP
Branch
Glassdoor
Lazada
Matomo
Meltwater
Snowflake
Taboola
Tripadvisor

Integrations Supported

Bing Webmaster Tools
Facebook
Facebook Ads
Google Ads
Google Analytics
Instagram
Instagram Ads
Meta Ads
Microsoft Advertising
Google Search Console

API Availability

Has API

API Availability

Pricing Information

$29 per month
Supermetrics offers flexible pricing options tailored to different needs. Data Source Connectors start at ~€35/month per connector, ideal for extracting and consolidating marketing data. Tools like Supermetrics for Google Sheets and Excel, starting at ~€65/month and ~€90/month respectively, automate data imports for streamlined reporting. For real-time dashboards, Supermetrics for Data Studio starts at ~€35/month per connector. Pricing for advanced solutions like BigQuery integrations is customized based on specific requirements.
Free Trial Offered?

Pricing Information

$0 for 1 Accounts
● Basic Plan - Free
The Basic plan is free for one account. It comes with 50 free keywords and access to nearly all functionality.

● Essentials Plan - From $20 per month
The Essentials plan starts at just $20 per month for 5 accounts. It comes with 50 free keywords, 10GB of storage, and automated and scheduled rank tracking capabilities.

● Enterprise Plan - Custom
The Enterprise is a fully customizable package with access to all functionality and pricing that is tailored to the requirements of the client.

Supported Platforms

SaaS

Supported Platforms

SaaS
Windows

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Supermetrics

Date Founded

2010

Company Location

Finland

Company Website

supermetrics.com

Company Facts

Organization Name

DAXRM

Date Founded

2020

Company Location

Australia

Company Website

www.daxrm.com

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Visual Analytics

Data Analysis

Data Visualization

Data Enrichment

Not specified

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Security

Data Migration

Not specified

Data Visualization

Analytics
Dashboard Creation
Filtered Views

Digital Analytics

Not specified

ETL

Data Analysis
Data Filtering

Marketing Analytics

Channel Attribution
Dashboard
Performance Metrics
Social Media Metrics
Website Analytics

Reporting

Customizable Dashboard
Data Source Connectors
Drill Down
Forecasting
Marketing Reports
Report Export
Sales Reports
Scheduled / Automated Reports

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management

CRM

Social Media Integration
Task Management
Territory Management

Marketing

Not specified

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