Looker Reviews & Ratings

Looker

4.8 out of 5 stars

Ratings and Reviews 0 Ratings

Total 0 out of 5 stars
ease 0 out of 5 stars
features 0 out of 5 stars
design 0 out of 5 stars
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Ratings and Reviews 20 Ratings

Total 5 out of 5 stars
ease 4.5 out of 5 stars
features 4.5 out of 5 stars
design 4.5 out of 5 stars
support 4.5 out of 5 stars

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What is Supermetrics?

Supermetrics was founded on a daring vision: to simplify and democratize marketing data for businesses across the globe. What began as a modest initiative has transformed into a groundbreaking marketing intelligence platform that is now relied upon by over 200,000 organizations, including prestigious names such as Nestlé, Warner Bros, and Dyson. From its inception, Supermetrics has been motivated by a mission to empower marketers and data analysts by providing seamless access to data, catering to all stages of their professional journeys. The platform has developed into a user-friendly tool that extracts and integrates data from more than 150 marketing and sales platforms—such as Google Analytics, Facebook Ads, and HubSpot—into users' chosen destinations, allowing teams to enhance their analytics processes and engage in data-driven decision-making. This unwavering focus on innovation has garnered Supermetrics a place on G2’s 2024 Top 50 Best EMEA Software Companies list, marking a significant milestone in its growth. At the core of Supermetrics lies a commitment to transparency, innovation, and ensuring customer success. We firmly believe that data possesses the potential to narrate stories, address challenges, and pave the way for new opportunities. As the marketing environment continues to change, Supermetrics is steadfast in its dedication to staying at the forefront, assisting clients not just in achieving success but in thriving with state-of-the-art solutions that meet their evolving needs. With every step forward, Supermetrics is shaping the future of marketing analytics for organizations around the world.

What is Looker?

Looker revolutionizes business intelligence (BI) by introducing a novel data discovery solution that modernizes the BI landscape in three key ways. First, it utilizes a streamlined web-based architecture that depends entirely on in-database processing, allowing clients to manage extensive datasets and uncover the final value in today's fast-paced analytic environments. Second, it offers an adaptable development setting that enables data experts to shape data models and create tailored user experiences that suit the unique needs of each organization, thereby transforming data during the output phase instead of the input phase. Moreover, Looker provides a self-service data exploration experience that mirrors the intuitive nature of the web, giving business users the ability to delve into and analyze massive datasets directly within their browser interface. Consequently, customers of Looker benefit from the robust capabilities of traditional BI while experiencing the swift efficiency reminiscent of web technologies. This blend of speed and functionality empowers users to make data-driven decisions with unprecedented agility.

Media

Media

Integrations Supported

Adobe Marketo Engage
Celtra
Facebook
Google Analytics
HubSpot CRM
HubSpot Customer Platform
LinkedIn
Mailchimp
Piwik PRO
Salesforce
Slack
Stripe
X (Twitter)
cosmos

Integrations Supported

Adobe Marketo Engage
Celtra
Facebook
Google Analytics
HubSpot CRM
HubSpot Customer Platform
LinkedIn
Mailchimp
Piwik PRO
Salesforce
Slack
Stripe
X (Twitter)
cosmos
Accern
Anecdote
DAXRM
Datablast
Microsoft Excel
Starburst Enterprise

API Availability

Has API

API Availability

Has API

Pricing Information

$29 per month
Supermetrics offers flexible pricing options tailored to different needs. Data Source Connectors start at ~€35/month per connector, ideal for extracting and consolidating marketing data. Tools like Supermetrics for Google Sheets and Excel, starting at ~€65/month and ~€90/month respectively, automate data imports for streamlined reporting. For real-time dashboards, Supermetrics for Data Studio starts at ~€35/month per connector. Pricing for advanced solutions like BigQuery integrations is customized based on specific requirements.
Free Trial Offered?

Pricing Information

Looker (Google Cloud core) offer three platform editions:

Standard: A Looker (Google Cloud core) product for small organizations or teams with fewer than 50 users that includes one production instance, 10 Standard Users, 2 Developer Users, upgrades, up to 1,000 query-based API calls per month, and up to 1,000 administrative API calls per month.

Enterprise: A Looker (Google Cloud core) product with enhanced security features for a wide variety of internal BI and analytics use cases that includes one production instance, 10 Standard Users, 2 Developer Users, upgrades, up to 100,000 query-based API calls per month, and up to 10,000 administrative API calls per month.

Embed: A Looker (Google Cloud core) product for deploying and maintaining external analytics and custom applications at scale that includes one production instance, 10 Standard Users, 2 Developer Users, upgrades, up to 500,000 query-based API calls per month, and up to 100,000 administrative API calls per month.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Supermetrics

Date Founded

2010

Company Location

Finland

Company Website

supermetrics.com

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

cloud.google.com/looker/

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Visual Analytics

Data Analysis

Data Visualization

Data Enrichment

Not specified

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Security

Data Migration

Not specified

Data Visualization

Analytics
Dashboard Creation
Filtered Views

Digital Analytics

Not specified

ETL

Data Analysis
Data Filtering

Marketing Analytics

Channel Attribution
Dashboard
Performance Metrics
Social Media Metrics
Website Analytics

Reporting

Customizable Dashboard
Data Source Connectors
Drill Down
Forecasting
Marketing Reports
Report Export
Sales Reports
Scheduled / Automated Reports

Categories and Features

AI Data Analytics

Not specified

Big Data

Collaboration
Data Blends
Data Cleansing
Data Mining
Data Visualization
High Volume Processing
No-Code Sandbox
Templates

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Business Performance Management

Ad Hoc Reports
Ad hoc Analysis
Budgeting & Forecasting
Dashboard
Key Performance Indicators
Quantitative Analysis

Dashboard

Annotations
Data Source Integrations
Functions / Calculations
Interactive
KPIs
OLAP
Private Dashboards
Public Dashboards
Scorecards
Themes
Visual Analytics
Widgets

Data Analysis

Data Visualization
Predictive Analytics
Statistical Modeling
Text Analytics

Data Collaboration

Not specified

Data Engineering

Not specified

Data Modeling

Not specified

Data Visualization

Analytics
Content Management
Dashboard Creation
Filtered Views
Visual Discovery

Digital Analytics

Not specified

Embedded Analytics

Ad hoc Query
Application Development
Benchmarking
Dashboard
Interactive Reports
Mobile Reporting
Multi-User Collaboration
Self Service Analytics
Streaming Analytics
Visual Workflow Management

Marketing Analytics

Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Reporting

Customizable Dashboard
Drag & Drop
Drill Down
Financial Reports
Forecasting
Marketing Reports
Report Export
Sales Reports
Scheduled / Automated Reports

Sales Analytics

Dashboards
Forecasting Analytics
Predictive Forecasting
Predictive Lead Scoring
Sales Intelligence Reporting

Web Analytics

Campaign Management
Conversion Tracking
Goal Tracking
Keyword Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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