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What is Supermetrics?

Supermetrics was founded on a daring vision: to simplify and democratize marketing data for businesses across the globe. What began as a modest initiative has transformed into a groundbreaking marketing intelligence platform that is now relied upon by over 200,000 organizations, including prestigious names such as Nestlé, Warner Bros, and Dyson. From its inception, Supermetrics has been motivated by a mission to empower marketers and data analysts by providing seamless access to data, catering to all stages of their professional journeys. The platform has developed into a user-friendly tool that extracts and integrates data from more than 150 marketing and sales platforms—such as Google Analytics, Facebook Ads, and HubSpot—into users' chosen destinations, allowing teams to enhance their analytics processes and engage in data-driven decision-making. This unwavering focus on innovation has garnered Supermetrics a place on G2’s 2024 Top 50 Best EMEA Software Companies list, marking a significant milestone in its growth. At the core of Supermetrics lies a commitment to transparency, innovation, and ensuring customer success. We firmly believe that data possesses the potential to narrate stories, address challenges, and pave the way for new opportunities. As the marketing environment continues to change, Supermetrics is steadfast in its dedication to staying at the forefront, assisting clients not just in achieving success but in thriving with state-of-the-art solutions that meet their evolving needs. With every step forward, Supermetrics is shaping the future of marketing analytics for organizations around the world.

What is MSIGHTS?

Every organization encounters obstacles concerning data, but we are committed to helping you realize the full capabilities of your marketing data. Serving as a vital component of your marketing team, we enhance MarTech effectiveness by integrating people, processes, and platforms seamlessly. When these three factors are in sync, you can tap into the genuine power of data-driven decision-making. The MSIGHTS platform, carefully crafted from inception, provides a robust suite of applications and integrated services designed to prepare your data for analytics at the enterprise level. By taking control, you will achieve greater transparency and maximize the value extracted from your marketing data. Our solution packages can be employed individually to address specific challenges or combined for a holistic application of MSIGHTS across your marketing and data operations. From initial setup to continuous support, every solution is backed by our extensive data expertise and a dedicated customer service team, ensuring that you have the necessary resources for your success. This collaborative strategy not only resolves immediate issues but also equips your organization for ongoing growth and effectiveness in the long term. Ultimately, with our support, you can transform your data challenges into opportunities for innovation and advancement.

Media

Media

Integrations Supported

AdRoll
Adform
Adobe Analytics
Adobe Marketo Engage
AppsFlyer
Awin
CJ Affiliate
Criteo
DoubleVerify
Facebook Ads
Google Analytics
Google Campaign Manager 360
HubSpot CRM
LinkedIn
Meta Ads
Outbrain
Salesforce
Taboola
Vimeo
X (Twitter)

Integrations Supported

AdRoll
Adform
Adobe Analytics
Adobe Marketo Engage
AppsFlyer
Awin
CJ Affiliate
Criteo
DoubleVerify
Facebook Ads
Google Analytics
Google Campaign Manager 360
HubSpot CRM
LinkedIn
Meta Ads
Outbrain
Salesforce
Taboola
Vimeo
X (Twitter)

API Availability

Has API

API Availability

Pricing Information

$29 per month
Supermetrics offers flexible pricing options tailored to different needs. Data Source Connectors start at ~€35/month per connector, ideal for extracting and consolidating marketing data. Tools like Supermetrics for Google Sheets and Excel, starting at ~€65/month and ~€90/month respectively, automate data imports for streamlined reporting. For real-time dashboards, Supermetrics for Data Studio starts at ~€35/month per connector. Pricing for advanced solutions like BigQuery integrations is customized based on specific requirements.
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
On-Site Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Supermetrics

Date Founded

2010

Company Location

Finland

Company Website

supermetrics.com

Company Facts

Organization Name

MSIGHTS

Company Location

United States

Company Website

www.msights.com/solutions

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Visual Analytics

Data Analysis

Data Visualization

Data Enrichment

Not specified

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Security

Data Migration

Not specified

Data Visualization

Analytics
Dashboard Creation
Filtered Views

Digital Analytics

Not specified

ETL

Data Analysis
Data Filtering

Marketing Analytics

Channel Attribution
Dashboard
Performance Metrics
Social Media Metrics
Website Analytics

Reporting

Customizable Dashboard
Data Source Connectors
Drill Down
Forecasting
Marketing Reports
Report Export
Sales Reports
Scheduled / Automated Reports

Categories and Features

Dashboard

Not specified

Data Analysis

Not specified

Data Governance

Not specified

Data Management

Not specified

Data Visualization

Not specified

Lead Management

Not specified

Marketing Analytics

Not specified

Marketing Planning

Not specified

Reporting

Not specified

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