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What is Supermetrics?

Supermetrics was founded on a daring vision: to simplify and democratize marketing data for businesses across the globe. What began as a modest initiative has transformed into a groundbreaking marketing intelligence platform that is now relied upon by over 200,000 organizations, including prestigious names such as Nestlé, Warner Bros, and Dyson. From its inception, Supermetrics has been motivated by a mission to empower marketers and data analysts by providing seamless access to data, catering to all stages of their professional journeys. The platform has developed into a user-friendly tool that extracts and integrates data from more than 150 marketing and sales platforms—such as Google Analytics, Facebook Ads, and HubSpot—into users' chosen destinations, allowing teams to enhance their analytics processes and engage in data-driven decision-making. This unwavering focus on innovation has garnered Supermetrics a place on G2’s 2024 Top 50 Best EMEA Software Companies list, marking a significant milestone in its growth. At the core of Supermetrics lies a commitment to transparency, innovation, and ensuring customer success. We firmly believe that data possesses the potential to narrate stories, address challenges, and pave the way for new opportunities. As the marketing environment continues to change, Supermetrics is steadfast in its dedication to staying at the forefront, assisting clients not just in achieving success but in thriving with state-of-the-art solutions that meet their evolving needs. With every step forward, Supermetrics is shaping the future of marketing analytics for organizations around the world.

What is Octoboard?

Leverage office television screens to disseminate insights and updates via Slack or implement automated email alerts for your clients, all without the need for previous experience or IT support. Octoboard serves as a fully self-sufficient platform that collects, visualizes, and refreshes data for over 18,000 business clients, whether in the cloud or on-premises. The saying "what gets measured gets done" holds significant weight; by quantifying your business objectives, you can clearly convey performance targets. In just seconds, you can create visually appealing, shareable dashboards and reports. Octoboard efficiently compiles information from all your cloud applications, guaranteeing data consistency while freeing up your time on visualization, sharing, and reporting tasks. You have the capability to manage your devices, including office televisions and monitors, seamlessly through the Octoboard interface. This enables you to extract valuable insights from your data and maintain oversight of various metrics, such as live website traffic, lead generation, customer retention, and support tickets. Additionally, you can merge Sales, Marketing, Support, and DevOps metrics with real-time events to form a well-rounded perspective of your business performance. This integrated approach not only fosters better teamwork but also empowers organizations to make data-driven decisions swiftly and effectively, enhancing overall operational efficiency.

Media

Media

Integrations Supported

ActiveCampaign
CallRail
Campaign Monitor
Facebook
Google Analytics
HubSpot CRM
HubSpot Customer Platform
Instagram
LinkedIn
Mailchimp
Salesforce
Stripe
X (Twitter)
BigCommerce
Glassdoor
Harvest
Klaviyo
Partnerize

Integrations Supported

ActiveCampaign
CallRail
Campaign Monitor
Facebook
Google Analytics
HubSpot CRM
HubSpot Customer Platform
Instagram
LinkedIn
Mailchimp
Salesforce
Stripe
X (Twitter)
Stackreaction
Yandex Metrica

API Availability

Has API

API Availability

Pricing Information

$29 per month
Supermetrics offers flexible pricing options tailored to different needs. Data Source Connectors start at ~€35/month per connector, ideal for extracting and consolidating marketing data. Tools like Supermetrics for Google Sheets and Excel, starting at ~€65/month and ~€90/month respectively, automate data imports for streamlined reporting. For real-time dashboards, Supermetrics for Data Studio starts at ~€35/month per connector. Pricing for advanced solutions like BigQuery integrations is customized based on specific requirements.
Free Trial Offered?

Pricing Information

€18 per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Supermetrics

Date Founded

2010

Company Location

Finland

Company Website

supermetrics.com

Company Facts

Organization Name

Octoboard

Date Founded

2017

Company Location

Ireland

Company Website

www.octoboard.com

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Visual Analytics

Data Analysis

Data Visualization

Data Enrichment

Not specified

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Security

Data Migration

Not specified

Data Visualization

Analytics
Dashboard Creation
Filtered Views

Digital Analytics

Not specified

ETL

Data Analysis
Data Filtering

Marketing Analytics

Channel Attribution
Dashboard
Performance Metrics
Social Media Metrics
Website Analytics

Reporting

Customizable Dashboard
Data Source Connectors
Drill Down
Forecasting
Marketing Reports
Report Export
Sales Reports
Scheduled / Automated Reports

Categories and Features

Advertising Agency

Campaign Management
Collaboration

Data Visualization

Analytics
Content Management
Dashboard Creation
Filtered Views

Marketing Analytics

Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics
Website Analytics

Reporting

Customizable Dashboard
Data Source Connectors
Financial Reports
Marketing Reports
Report Export
Sales Reports
Scheduled / Automated Reports

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