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What is Supermetrics?

Supermetrics was founded on a daring vision: to simplify and democratize marketing data for businesses across the globe. What began as a modest initiative has transformed into a groundbreaking marketing intelligence platform that is now relied upon by over 200,000 organizations, including prestigious names such as Nestlé, Warner Bros, and Dyson. From its inception, Supermetrics has been motivated by a mission to empower marketers and data analysts by providing seamless access to data, catering to all stages of their professional journeys. The platform has developed into a user-friendly tool that extracts and integrates data from more than 150 marketing and sales platforms—such as Google Analytics, Facebook Ads, and HubSpot—into users' chosen destinations, allowing teams to enhance their analytics processes and engage in data-driven decision-making. This unwavering focus on innovation has garnered Supermetrics a place on G2’s 2024 Top 50 Best EMEA Software Companies list, marking a significant milestone in its growth. At the core of Supermetrics lies a commitment to transparency, innovation, and ensuring customer success. We firmly believe that data possesses the potential to narrate stories, address challenges, and pave the way for new opportunities. As the marketing environment continues to change, Supermetrics is steadfast in its dedication to staying at the forefront, assisting clients not just in achieving success but in thriving with state-of-the-art solutions that meet their evolving needs. With every step forward, Supermetrics is shaping the future of marketing analytics for organizations around the world.

What is Semrush?

Semrush One is a unified digital marketing and AI visibility platform designed to help brands win across every search surface. It brings together SEO, content, traffic analysis, advertising, social media, local optimization, and AI search insights into one ecosystem. The platform supports visibility tracking across Google and leading AI engines such as ChatGPT, Perplexity, and Gemini. Semrush One leverages one of the largest AI-powered marketing databases in the world, including billions of keywords and trillions of backlinks. Marketers can measure brand discovery, trust, and performance wherever audiences search for information. AI visibility and sentiment tools help brands understand how they are perceived in generative search results. Advanced analytics connect performance data to revenue, ROI, and business outcomes. Enterprise features allow large teams to automate workflows and scale globally. Competitive intelligence tools reveal market share, gaps, and emerging opportunities. Local and social toolkits support consistent brand presence across channels. Advertising and AI PR features strengthen reach and authority. Semrush One empowers brands to move faster, make smarter decisions, and stay ahead in a rapidly evolving search landscape.

Media

Media

Integrations Supported

Facebook
Google Ads
Google Analytics
Google Sheets
HubSpot CRM
HubSpot Customer Platform
Instagram
LinkedIn
X (Twitter)
Yext
YouTube
Adobe Marketo Engage
Amazon DSP
Instagram Ads
Quora
Tradedoubler

Integrations Supported

Facebook
Google Ads
Google Analytics
Google Sheets
HubSpot CRM
HubSpot Customer Platform
Instagram
LinkedIn
X (Twitter)
Yext
YouTube
OpenAI
Renderforest
SEO Review Tools
SearchGPT

API Availability

Has API

API Availability

Has API

Pricing Information

$29 per month
Supermetrics offers flexible pricing options tailored to different needs. Data Source Connectors start at ~€35/month per connector, ideal for extracting and consolidating marketing data. Tools like Supermetrics for Google Sheets and Excel, starting at ~€65/month and ~€90/month respectively, automate data imports for streamlined reporting. For real-time dashboards, Supermetrics for Data Studio starts at ~€35/month per connector. Pricing for advanced solutions like BigQuery integrations is customized based on specific requirements.
Free Trial Offered?

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Supermetrics

Date Founded

2010

Company Location

Finland

Company Website

supermetrics.com

Company Facts

Organization Name

Semrush

Date Founded

2008

Company Location

United States

Company Website

www.semrush.com

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Visual Analytics

Data Analysis

Data Visualization

Data Enrichment

Not specified

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Security

Data Migration

Not specified

Data Visualization

Analytics
Dashboard Creation
Filtered Views

Digital Analytics

Not specified

ETL

Data Analysis
Data Filtering

Marketing Analytics

Channel Attribution
Dashboard
Performance Metrics
Social Media Metrics
Website Analytics

Reporting

Customizable Dashboard
Data Source Connectors
Drill Down
Forecasting
Marketing Reports
Report Export
Sales Reports
Scheduled / Automated Reports

Categories and Features

Ad Optimization

Not specified

Ad Spy

Not specified

AI Advertising

Not specified

AI Content Generators

Not specified

AI Marketing

Not specified

AI Search Monitoring

Not specified

AI Search Optimization (AISO)

Semrush AIO is an all-encompassing artificial intelligence search optimization (AISO) tool crafted to empower brands in navigating the dynamic search environment. This platform enables organizations to monitor real-time mentions, sentiment, and citations across various AI models and search engines. Utilizing a vast global database of prompts, Semrush AIO uncovers trends and demand signals that competitors might miss. The platform connects AI search metrics with website traffic and conversion statistics to illustrate tangible business outcomes. Additionally, Semrush AIO offers precise recommendations for content development and website enhancement to improve AI readability. Its competitive benchmarking features help brands assess their standings across different markets, products, and regions. Teams can stay updated on fluctuations in visibility and competitor activities as they occur. Executive-level analytics provide valuable insights for budget allocation, priority setting, and strategic growth planning. Furthermore, integrations with platforms like GA4 and Adobe Analytics enhance the depth of performance analysis.

Not specified

AI SEO

Not specified

AI Text Generators

Not specified

AI Visibility Optimization

Semrush AIO is an all-encompassing platform designed for optimizing visibility in the realm of artificial intelligence, aimed at empowering brands to thrive in the evolving landscape of search. It enables businesses to assess their brand's presence across AI-generated responses, search engine results, and online shopping platforms. Leveraging extensive datasets that incorporate LLM prompts, training information, and traffic indicators, AIO identifies opportunities that competitors may overlook. The platform meticulously monitors mentions, sentiment, and references at detailed levels, including specific products, markets, and geographic areas. Companies can link their AI visibility metrics directly to website traffic and conversions, facilitating a more transparent evaluation of performance. AIO also offers tailored recommendations to enhance content and improve site accessibility for AI algorithms. Its competitive analysis tools highlight areas where competitors are advancing and provide strategies to respond more swiftly. Additionally, the platform features reporting and collaboration capabilities that promote alignment among teams in SEO, marketing, and executive leadership. It seamlessly integrates with analytics solutions like GA4 and Adobe Analytics to provide richer insights.

Not specified

AI Writing

Not specified

Answer Engine Optimization (AEO)

Semrush AIO is a cutting-edge platform for answer engine optimization (AEO), specifically crafted to empower brands to enhance their presence in AI-driven search and discovery environments. It monitors how brands are portrayed within extensive language models, search engines, and AI-enhanced shopping platforms. Utilizing one of the most extensive datasets related to AI and search, Semrush AIO evaluates hundreds of millions of prompts from large language models globally. The platform offers in-depth insights into brand visibility, including mentions, sources, citations, and sentiment across various products, regions, and markets. Semrush AIO links the performance of AI search with metrics such as traffic, engagement, and revenue, revealing the genuine impact on business outcomes. Its content optimization features assist teams in identifying areas for improvement, understanding their significance, and implementing changes promptly. Additionally, the platform ensures that AI bots can effectively access and interpret essential webpages through its website intelligence capabilities. The competitive analysis tools enable brands to assess their visibility, uncover competitors' strategies, and forecast shifts in the market landscape.

Not specified

Brand Management

Project Management

Brand Monitoring

Not specified

Content Analytics

Not specified

Content Creation

Not specified

Content Marketing

Audience Targeting
Brand Management
SEO Management
Social Media Management

Content Optimization

Not specified

Data Analysis

Data Discovery
Data Visualization

Digital Analytics

Not specified

Generative Engine Optimization (GEO)

Semrush AIO is an all-encompassing platform for generative engine optimization (GEO) that assists brands in assessing and enhancing their visibility within AI-driven search environments. This tool allows companies to monitor brand mentions, sentiment analysis, citations, and overall visibility across both large language models and conventional search engines. Leveraging one of the most extensive databases in the industry, Semrush AIO evaluates over 213 million pertinent LLM prompts worldwide. The platform effectively links AI visibility to actual traffic and conversion metrics, demonstrating a tangible impact on revenue. Semrush AIO delivers practical insights through tools for content enhancement, website visibility improvement, and competitive analysis. Teams can integrate their SEO, AI search, and marketing efforts within a single, centralized interface. By converting AI visibility into quantifiable returns on investment, Semrush AIO empowers brands to maintain their competitive edge in the dynamic search landscape.

Not specified

Keyword Research

Not specified

Link Management Tools

Backlink Management
Brand Control
Broken Link Discovery
Channel Attribution
Competitor Analysis
Link Analytics
Ranking Monitoring

LLM Optimization (LLMO)

Semrush AIO is an advanced optimization platform that empowers brands to enhance their visibility in AI-enhanced search environments. It meticulously tracks how brands are represented in responses generated by large language models, traditional search engines, and AI-based discovery platforms. Leveraging top-tier search data, AIO observes over 213 million pertinent LLM prompts globally to identify opportunities for improving visibility. The platform links AI visibility metrics with key performance indicators like traffic, conversions, and revenue for more accurate ROI evaluation. AIO offers practical insights for refining content, improving website visibility, and conducting competitive assessments. Its centralized dashboards integrate SEO, AI search, and analytics into one cohesive strategic overview. With its data-driven recommendations, AIO helps brands not only increase their visibility but also establish themselves as the preferred option in AI-empowered search scenarios.

Not specified

Local SEO

Not specified

Market Intelligence

Not specified

Marketing Analytics

Dashboard
Performance Metrics
Social Media Metrics
Website Analytics

Marketing Calendar

Not specified

Media Monitoring

Dashboards / Reporting
Export Results
Online News Monitoring
Social Media Monitoring

Plagiarism Checker

Not specified

PPC

Analytics / ROI Tracking
Budget Management
Campaign Management
Conversion Tracking
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms

Search Engine Marketing (SEM)

Analytics / ROI Tracking
Budget Management
Campaign Management
Conversion Tracking
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms

SEO

Auditing
Competitor Analysis
Content Management
Google Analytics Integration
Keyword Research Tools
Keyword Tracking
Link Management
Localization
Mobile Search Tracking
Rank Tracking

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Multi-Channel Data Collection

Social Media Marketing

Analytics
Keyword Filtering
Multi-Account Management

Web Analytics

Goal Tracking
Keyword Tracking
Multiple Site Management
Site Search Tracking

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