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What is Supermetrics?

Supermetrics was founded on a daring vision: to simplify and democratize marketing data for businesses across the globe. What began as a modest initiative has transformed into a groundbreaking marketing intelligence platform that is now relied upon by over 200,000 organizations, including prestigious names such as Nestlé, Warner Bros, and Dyson. From its inception, Supermetrics has been motivated by a mission to empower marketers and data analysts by providing seamless access to data, catering to all stages of their professional journeys. The platform has developed into a user-friendly tool that extracts and integrates data from more than 150 marketing and sales platforms—such as Google Analytics, Facebook Ads, and HubSpot—into users' chosen destinations, allowing teams to enhance their analytics processes and engage in data-driven decision-making. This unwavering focus on innovation has garnered Supermetrics a place on G2’s 2024 Top 50 Best EMEA Software Companies list, marking a significant milestone in its growth. At the core of Supermetrics lies a commitment to transparency, innovation, and ensuring customer success. We firmly believe that data possesses the potential to narrate stories, address challenges, and pave the way for new opportunities. As the marketing environment continues to change, Supermetrics is steadfast in its dedication to staying at the forefront, assisting clients not just in achieving success but in thriving with state-of-the-art solutions that meet their evolving needs. With every step forward, Supermetrics is shaping the future of marketing analytics for organizations around the world.

What is Singular?

In today's competitive landscape, successful marketers must pinpoint the most effective channels for their advertising investments. Singular enables this by delivering an all-encompassing perspective on marketing ROI, utilizing advanced attribution techniques, comprehensive full-funnel data, and superior fraud prevention measures. With its open integration framework, Singular allows you to evaluate and report on every channel you're utilizing, whether it's apps, web, SMS, referrals, email, or television. Moreover, Singular enhances your ROI analysis by merging attribution with top-tier cost aggregation, facilitated by robust data connectors that unveil marketing performance across all campaigns, publishers, creatives, and keywords. To ensure that your advertising budgets are directed toward genuine users and to mitigate the risks of misreporting, Singular offers an array of detection methods and pre-attribution fraud rejection that surpasses competitors. If you're still uncertain, it's worth noting that leading marketers from renowned companies like LinkedIn, Rovio, Microsoft, Lyft, Twitter, and EA trust Singular to provide them with a thorough overview of their marketing effectiveness. Such endorsements underscore the platform's reliability and versatility in navigating the complexities of modern marketing strategies.

Media

Media

Integrations Supported

Adjust
AppsFlyer
Criteo
Facebook
Facebook Ads
Glassdoor
Meta Ads
Reddit
TikTok
X (Twitter)
X Ads (Twitter Ads)
Amazon Ads
Google Ads
Google Play
Partnerize
Quora
Snowflake
Yext
Zoho CRM
cosmos

Integrations Supported

Adjust
AppsFlyer
Criteo
Facebook
Facebook Ads
Glassdoor
Meta Ads
Reddit
TikTok
X (Twitter)
X Ads (Twitter Ads)

API Availability

Has API

API Availability

Has API

Pricing Information

$29 per month
Supermetrics offers flexible pricing options tailored to different needs. Data Source Connectors start at ~€35/month per connector, ideal for extracting and consolidating marketing data. Tools like Supermetrics for Google Sheets and Excel, starting at ~€65/month and ~€90/month respectively, automate data imports for streamlined reporting. For real-time dashboards, Supermetrics for Data Studio starts at ~€35/month per connector. Pricing for advanced solutions like BigQuery integrations is customized based on specific requirements.
Free Trial Offered?

Pricing Information

Speak to us
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
Chromebook
Linux

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Supermetrics

Date Founded

2010

Company Location

Finland

Company Website

supermetrics.com

Company Facts

Organization Name

Singular

Date Founded

2014

Company Location

United States

Company Website

www.singular.net/

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Visual Analytics

Data Analysis

Data Visualization

Data Enrichment

Not specified

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Security

Data Migration

Not specified

Data Visualization

Analytics
Dashboard Creation
Filtered Views

Digital Analytics

Not specified

ETL

Data Analysis
Data Filtering

Marketing Analytics

Channel Attribution
Dashboard
Performance Metrics
Social Media Metrics
Website Analytics

Reporting

Customizable Dashboard
Data Source Connectors
Drill Down
Forecasting
Marketing Reports
Report Export
Sales Reports
Scheduled / Automated Reports

Categories and Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment

Data Analysis

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Statistical Modeling

ETL

Data Analysis
Data Filtering
Data Quality Control
Job Scheduling
Match & Merge
Metadata Management
Non-Relational Transformations
Version Control

Fraud Detection

Check Fraud Monitoring
Custom Fraud Parameters
Internal Fraud Monitoring
Investigator Notes
Pattern Recognition

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Email Marketing
Engagement Monitoring
Push Notifications
Text Messaging

Spend Analysis

Not specified

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