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What is Supermetrics?

Supermetrics was founded on a daring vision: to simplify and democratize marketing data for businesses across the globe. What began as a modest initiative has transformed into a groundbreaking marketing intelligence platform that is now relied upon by over 200,000 organizations, including prestigious names such as Nestlé, Warner Bros, and Dyson. From its inception, Supermetrics has been motivated by a mission to empower marketers and data analysts by providing seamless access to data, catering to all stages of their professional journeys. The platform has developed into a user-friendly tool that extracts and integrates data from more than 150 marketing and sales platforms—such as Google Analytics, Facebook Ads, and HubSpot—into users' chosen destinations, allowing teams to enhance their analytics processes and engage in data-driven decision-making. This unwavering focus on innovation has garnered Supermetrics a place on G2’s 2024 Top 50 Best EMEA Software Companies list, marking a significant milestone in its growth. At the core of Supermetrics lies a commitment to transparency, innovation, and ensuring customer success. We firmly believe that data possesses the potential to narrate stories, address challenges, and pave the way for new opportunities. As the marketing environment continues to change, Supermetrics is steadfast in its dedication to staying at the forefront, assisting clients not just in achieving success but in thriving with state-of-the-art solutions that meet their evolving needs. With every step forward, Supermetrics is shaping the future of marketing analytics for organizations around the world.

What is SpecStream?

Live web data for sales, research and data teams and their AI agents. Describe what you need in plain words, such as every roofer in Columbus rated 4.5 or better, every company hiring a controller in Texas, or every SEC filing raising $5M or more this week, and get structured data with the page behind each value. Results flow into the tools teams already use (Google Sheets, Excel, HubSpot, Salesforce, Pipedrive, Slack) and into agents over MCP and a REST API. Pay per match after seeing the price; searches that find nothing are free. Free to start with $10 of work.

Media

Media

Integrations Supported

Google Sheets
HubSpot CRM
Pipedrive
Salesforce
Slack
AdRoll
Adjust
Bambuser
Branch
Criteo
Glassdoor
Google Ads
Google Analytics 360
Google Display & Video 360
Hotjar
Meltwater
Omnisend
Teads

Integrations Supported

Google Sheets
HubSpot CRM
Pipedrive
Salesforce
Slack
Model Context Protocol (MCP)
Workato

API Availability

Has API

API Availability

Has API

Pricing Information

$29 per month
Supermetrics offers flexible pricing options tailored to different needs. Data Source Connectors start at ~€35/month per connector, ideal for extracting and consolidating marketing data. Tools like Supermetrics for Google Sheets and Excel, starting at ~€65/month and ~€90/month respectively, automate data imports for streamlined reporting. For real-time dashboards, Supermetrics for Data Studio starts at ~€35/month per connector. Pricing for advanced solutions like BigQuery integrations is customized based on specific requirements.
Free Trial Offered?

Pricing Information

$19/month
You see the price before anything runs and pay only for the matches: 10¢ each for up to five facts, 30¢ for up to 15, $1 beyond that. Whatever a search doesn't use goes back to your balance, and a search that finds nothing is free.

Free: $10 of work for 30 days, no card.
Pay as you go: top up from $10; it never expires.
Pro: $19 a month, all $19 turned into work.
Scale: $99 a month, up to 10 members.
Team: $499 a month, up to 50 members.
Enterprise: from $2,500 a month, with SAML single sign-on, SCIM and invoicing.

Every feature is on every plan, Free included.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Windows

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Supermetrics

Date Founded

2010

Company Location

Finland

Company Website

supermetrics.com

Company Facts

Organization Name

SpecStream

Date Founded

2026

Company Location

France

Company Website

specstream.ai

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Visual Analytics

Data Analysis

Data Visualization

Data Enrichment

Not specified

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Security

Data Migration

Not specified

Data Visualization

Analytics
Dashboard Creation
Filtered Views

Digital Analytics

Not specified

ETL

Data Analysis
Data Filtering

Marketing Analytics

Channel Attribution
Dashboard
Performance Metrics
Social Media Metrics
Website Analytics

Reporting

Customizable Dashboard
Data Source Connectors
Drill Down
Forecasting
Marketing Reports
Report Export
Sales Reports
Scheduled / Automated Reports

Categories and Features

Data Enrichment

Not specified

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