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What is Symmetriq?

The Advertising Revenue Management platform significantly boosts ad sales, fine-tunes ad operations, and manages the entire quote-to-cash process, while also integrating inventory and billing systems to enhance overall revenue generation across multiple channels, enabling you to run a profitable media enterprise. You can smoothly transition from Google DoubleClick Sales Manager (DSM) to Symmetriq without disrupting your ongoing operations, as we handle the complete migration process to ensure your business remains operational throughout. In light of the swiftly changing media environment, this is the perfect moment to reevaluate your multi-channel product offerings and refine the strategies your sales team uses to present and package these products via Symmetriq. Should you have any inquiries about how to access and analyze your data within Symmetriq, please do not hesitate to reach out to us. As an AI-driven Omni Channel Revenue Management Platform, Symmetriq empowers media organizations to sustain profitability effectively. Acting as an all-encompassing "Revenue In a Box" solution, it allows you to manage existing products while also being poised for future sales possibilities. This level of flexibility ensures that your media business can not only survive but also flourish in the face of industry shifts. Furthermore, leveraging Symmetriq's advanced features positions you strategically to seize new market opportunities as they arise.

What is AdBook+?

FatTail is transforming the advertising sector by developing and implementing innovative solutions for sales, operations, and marketplace management, empowering publishers to take control of their business. At the core of our service offerings is a flexible Revenue Management Platform aimed at enhancing monetization, improving oversight, and promoting scalability. Our software is tailored to integrate seamlessly with your pre-existing processes, allowing you to operate more swiftly, efficiently, and profitably without disrupting your established business practices. As a leading global entity in advertising technology, FatTail provides the sole integrated platform that caters to both direct and programmatic supply needs. Our cloud-based services grant publishers extensive control over media planning, sales, and revenue management across a variety of advertising products and channels. Additionally, we offer exclusive inventory from top-tier brands for buy-side systems, ensuring quality and reliability in every transaction. By emphasizing adaptability and operational efficiency, FatTail is dedicated to reshaping how publishers interact with the advertising ecosystem, ultimately fostering a more effective advertising experience for all stakeholders involved.

Media

Media

Integrations Supported

DV Publisher Suite

Integrations Supported

DV Publisher Suite

API Availability

Has API

API Availability

Has API

Pricing Information

$100 per user, per month
Free Trial Offered?
Free Version

Pricing Information

$100 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Symmetria Technologies

Date Founded

2020

Company Location

India

Company Website

www.symmetriq.io

Company Facts

Organization Name

FatTail

Date Founded

2001

Company Location

United States

Company Website

www.fattail.com

Categories and Features

Revenue Management

Competitor Analysis
Dynamic Pricing
For Airlines
For Hospitality Industry
Forecasting
Inventory Control
Price Optimization
Recommendation Engine
Yield Management

Categories and Features

Publishing and Subscriptions

Advertising Management
Books
Campaign Management
Catalogs
Circulation Management
Content Management
Layout & Design
Magazines
Newsletters
Newspapers

Revenue Management

Competitor Analysis
Dynamic Pricing
For Airlines
For Hospitality Industry
Forecasting
Inventory Control
Price Optimization
Recommendation Engine
Yield Management

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