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What is Symphony RetailAI?

For the past thirty years, we have collaborated with grocery, pharmaceutical, DIY, and mass merchandise retailers, as well as their CPG manufacturer partners, to address major challenges in growth and profit margins by implementing advanced software solutions. With the rise of AI technology, we are further improving their return on investment. Our innovative strategies focus on enhancing customer interaction, improving supplier partnerships, launching food-to-go services, and transforming retail environments to include new in-store offerings and click-and-collect options, all backed by a history of successful outcomes. By utilizing comprehensive customer data and assessing current sales patterns, we assist in refining pricing tactics and marketing campaigns, which ultimately boosts customer satisfaction. Our dedication to providing impactful solutions empowers retailers to effectively navigate the complexities of the market while building enduring relationships with their consumer base. This ongoing commitment not only addresses immediate challenges but also positions retailers for future success in a rapidly evolving landscape.

What is Salesforce Agentforce Consumer Goods?

Consumer Goods Cloud is a purpose-built CRM solution tailored to the unique needs of consumer packaged goods companies. Built on Salesforce’s unified platform, it combines AI, analytics, and workflow automation to align planning and execution across the entire organization. The platform connects B2B retail operations and B2C consumer engagement into a single data-driven ecosystem. Sales teams can accelerate deal cycles with guided selling, opportunity tracking, and consolidated account insights. Customer business planning tools allow companies to manage baseline forecasts, volume targets, and trade investments within one structured framework. Trade promotion management provides a Gantt-style calendar view, scenario planning, and funds tracking to optimize promotional effectiveness. Field teams are equipped with mobile visit planning, task management, and retail execution capabilities to ensure flawless in-store performance. Offline functionality ensures productivity continues regardless of connectivity. Service teams can enhance satisfaction through automated omni-channel case routing and integrated service dashboards. Embedded AI agents deliver predictive insights and next-best-action recommendations across every function. Seamless integrations with data platforms and analytics tools provide deeper intelligence for smarter decisions. Consumer Goods Cloud enables brands to collaborate more effectively with channel partners, reduce inefficiencies, and drive sustainable, profitable growth.

Media

Media

Integrations Supported

Cleo Integration Cloud
Collate
Salesforce
Simplain Vendor Portal

Integrations Supported

Cleo Integration Cloud
Collate
Salesforce
Simplain Vendor Portal

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Symphony RetailAI

Date Founded

1986

Company Location

United States

Company Website

www.symphonyretailai.com/solutions/

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/consumer-goods/cloud/

Categories and Features

CPG

Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Categories and Features

CPG

Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

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