Symplify vs. Act-On

Act-On

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What is Symplify?

Symplify is a cross-channel CRM and marketing automation platform designed for marketers and CRM teams who need to move fast without losing relevance. Built in Stockholm with European data hosting, Symplify helps businesses across ecommerce, entertainment, and iGaming deliver personalised customer journeys at scale, across email, SMS, push, on-site, and more. With over 3.3 billion messages sent through the platform every year, it is built for high-volume operations, handling large data streams at scale while keeping automation simple to manage. AI is built into the platform across segmentation, churn prediction, and campaign optimisation. For teams running multiple brands, markets, or languages, Symplify offers the structure to scale without starting from scratch each time. Player and customer segments stay current automatically, journeys respond as behaviour changes, and compliance requirements are handled as part of the system rather than added on afterwards. Two and a half decades into building this platform, the same product leader who wrote the original code is still steering its direction. That continuity has shaped a tool that operators trust to handle serious volume and complexity without losing its core simplicity.

What is Act-On?

Act-On simplifies the process of cultivating enduring customer relationships while also enabling the measurement of marketing effectiveness. This award-winning cloud-based marketing automation platform is designed to support businesses in enhancing their brand visibility, generating demand, and nurturing customer connections. Unique in its offering, Act-On provides a consolidated workspace that integrates various marketing tools into a single application, facilitating an enhanced customer experience overall. With web visitors making quick decisions about their online presence within the initial 20 seconds, Act-On’s AI feature, Act-On InSite, plays a crucial role in maintaining visitor engagement by providing swift, precise, and tailored content that meets their specific needs, thereby converting casual visitors into viable sales leads. By utilizing such innovative technology, businesses can significantly boost their marketing strategies and improve overall customer satisfaction.

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Integrations Supported

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Integrations Supported

Data Sentinel

Dataddo

Datameer

FreeAgent CRM

FullContact

Gravity Forms

Ion

LeadsRx Attribution

Lyftrondata

Macaw AMS

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API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

$900.00/month

Act-On pricing is based on tiers or contacts: $900 per month (for 2,500 active contacts, 3 marketing users, and 50 sales users) and $2,000 per month (for 2,500 active contacts, 6 marketing users, and 100 sales users).

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