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What is Symplify?

Symplify has emerged as a leading platform for customizing enterprise messaging, managing email marketing, and automating marketing processes, earning the loyalty and satisfaction of over 600 clients globally in sectors like ecommerce, entertainment, and gaming, all thanks to its elegant design and intuitive interface. Adopting a user-centric approach, Symplify effectively tackles the frequent issues that plague many messaging platforms, which can often be unwieldy and challenging to use. The ongoing development of the product is overseen by our innovative product lead, who played a critical role in writing the original code for Symplify and continues to shape its progress. With a diverse range of clients around the world, Symplify has positioned itself as a leader in cross-channel marketing automation, thoughtfully addressing the needs of both marketers and CRM teams. Having a rich history of over twenty years in digital marketing, we have witnessed the industry's evolution since before marketing automation gained popularity, as we were among the first to automate customer workflows, a concept we initially coined as "event-driven marketing." Our unwavering dedication to innovation and quality not only drives our growth but also ensures that we consistently align with the dynamic needs of our clients in a rapidly evolving digital environment, fostering long-term partnerships.

What is Cordial?

Cordial provides a versatile messaging and data platform tailored for agile marketing teams and technology professionals, empowering them to send messages that are not merely personalized but truly resonate on a personal level. This innovative platform enables the creation of relevant and insightful communications across multiple channels seamlessly. By transforming customer data into meaningful interactions between brands and individuals, businesses can significantly improve the customer journey, encompassing everything from initial acquisition through to retention and loyalty development. Teams can work together efficiently to develop scalable messaging workflows that are reusable, promoting a coherent process for crafting customized messages within one unified system. Additionally, the platform supports the collection and activation of customer and business data from diverse sources within the technology landscape, allowing for immediate utilization in messaging efforts. This holistic strategy guarantees that each message strikes a chord with its target audience, thereby optimizing engagement and overall effectiveness. Ultimately, Cordial's platform not only enhances communication but also reinforces the strategic alignment of marketing efforts with customer needs.

Media

Media

Integrations Supported

3radical Voco
Black Crow AI
Branch
Bubblehouse
Campaign Genius
Extole
Facebook
Flows
Google Cloud Storage
Movable Ink
PassKit
Plivo
Salesforce Agentforce Commerce
Segment
Shopify
Sinch
Taxi for Email
Tealium Customer Data Hub
mParticle

Integrations Supported

3radical Voco
Black Crow AI
Branch
Bubblehouse
Campaign Genius
Extole
Facebook
Flows
Google Cloud Storage
Movable Ink
PassKit
Plivo
Salesforce Agentforce Commerce
Segment
Shopify
Sinch
Taxi for Email
Tealium Customer Data Hub
mParticle

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Symplify

Date Founded

2000

Company Location

Sweden

Company Website

symplify.com

Company Facts

Organization Name

Cordial

Date Founded

2014

Company Location

United States

Company Website

cordial.com

Categories and Features

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Email Template Design

A/B Testing
Code From Scratch
Drag & Drop Editing
Image Library
Import HTML Code
Mobile-Friendly / Responsive
Potential Issue Identification
Premade Templates
Proofing
Reporting / Analytics
Text Editor
Theme Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

SMS Marketing

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

Categories and Features

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

SMS Marketing

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

Transactional Email

A/B Testing
Contact Database
Dynamic Content
Email Monitoring
Mailing List Management
Reporting/Analytics
Spam Check
Template Management

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