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What is Symplify?

Symplify is a cross-channel CRM and marketing automation platform designed for marketers and CRM teams who need to move fast without losing relevance. Built in Stockholm with European data hosting, Symplify helps businesses across ecommerce, entertainment, and iGaming deliver personalised customer journeys at scale, across email, SMS, push, on-site, and more. With over 3.3 billion messages sent through the platform every year, it is built for high-volume operations, handling large data streams at scale while keeping automation simple to manage. AI is built into the platform across segmentation, churn prediction, and campaign optimisation. For teams running multiple brands, markets, or languages, Symplify offers the structure to scale without starting from scratch each time. Player and customer segments stay current automatically, journeys respond as behaviour changes, and compliance requirements are handled as part of the system rather than added on afterwards. Two and a half decades into building this platform, the same product leader who wrote the original code is still steering its direction. That continuity has shaped a tool that operators trust to handle serious volume and complexity without losing its core simplicity.

What is Cordial?

Cordial provides a versatile messaging and data platform tailored for agile marketing teams and technology professionals, empowering them to send messages that are not merely personalized but truly resonate on a personal level. This innovative platform enables the creation of relevant and insightful communications across multiple channels seamlessly. By transforming customer data into meaningful interactions between brands and individuals, businesses can significantly improve the customer journey, encompassing everything from initial acquisition through to retention and loyalty development. Teams can work together efficiently to develop scalable messaging workflows that are reusable, promoting a coherent process for crafting customized messages within one unified system. Additionally, the platform supports the collection and activation of customer and business data from diverse sources within the technology landscape, allowing for immediate utilization in messaging efforts. This holistic strategy guarantees that each message strikes a chord with its target audience, thereby optimizing engagement and overall effectiveness. Ultimately, Cordial's platform not only enhances communication but also reinforces the strategic alignment of marketing efforts with customer needs.

Media

Media

Integrations Supported

Black Crow AI
Everest
Extole
Flows
Google Ads
Google Cloud Storage
Inte Q Genesis
LTV.ai
Lexer
Lytics
Magento
PassKit
Poplar
Refold
Salesforce Agentforce Commerce
Segment
Taxi for Email
Uplup
mParticle

Integrations Supported

Black Crow AI
Everest
Extole
Flows
Google Ads
Google Cloud Storage
Inte Q Genesis
LTV.ai
Lexer
Lytics
Magento
PassKit
Poplar
Refold
Salesforce Agentforce Commerce
Segment
Taxi for Email
Uplup
mParticle

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Symplify

Date Founded

2000

Company Location

Sweden

Company Website

symplify.com

Company Facts

Organization Name

Cordial

Date Founded

2014

Company Location

United States

Company Website

cordial.com

Categories and Features

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Email Template Design

A/B Testing
Code From Scratch
Drag & Drop Editing
Image Library
Import HTML Code
Mobile-Friendly / Responsive
Potential Issue Identification
Premade Templates
Proofing
Reporting / Analytics
Text Editor
Theme Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

SMS Marketing

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

Categories and Features

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

SMS Marketing

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

Transactional Email

A/B Testing
Contact Database
Dynamic Content
Email Monitoring
Mailing List Management
Reporting/Analytics
Spam Check
Template Management

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