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What is Symplify?

Symplify is a cross-channel CRM and marketing automation platform designed for marketers and CRM teams who need to move fast without losing relevance. Built in Stockholm with European data hosting, Symplify helps businesses across ecommerce, entertainment, and iGaming deliver personalised customer journeys at scale, across email, SMS, push, on-site, and more. With over 3.3 billion messages sent through the platform every year, it is built for high-volume operations, handling large data streams at scale while keeping automation simple to manage. AI is built into the platform across segmentation, churn prediction, and campaign optimisation. For teams running multiple brands, markets, or languages, Symplify offers the structure to scale without starting from scratch each time. Player and customer segments stay current automatically, journeys respond as behaviour changes, and compliance requirements are handled as part of the system rather than added on afterwards. Two and a half decades into building this platform, the same product leader who wrote the original code is still steering its direction. That continuity has shaped a tool that operators trust to handle serious volume and complexity without losing its core simplicity.

What is Optimiser?

Optimiser provides a tailored solution for each business, designed to enhance and simplify their operational processes. With its user-friendly interface and dedicated support team, Optimiser effectively merges essential tools for your CRM and other departments into your daily workflows. The robust CRM capabilities allow for the development of comprehensive user profiles, transforming how customer relationships are managed. Additionally, the platform’s pipeline functionality strengthens prospect management, while data analytics support informed business decisions. The inclusion of contacts and accounts helps in crafting data-driven profiles, complemented by a collaborative team calendar. This all-in-one platform encompasses everything needed to foster growth, catering to businesses of all sizes seeking to boost revenue and streamline operations. Moreover, the software's strong sales strategies, insightful prospect analysis, automated processes, and expedited deal closures significantly enhance the performance of your sales team, ensuring that your organization can adapt and thrive in a competitive landscape.

Media

Media

Integrations Supported

Flows
Playable

Integrations Supported

Google Cloud Platform
Microsoft Outlook

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

£25 per user per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Windows
Mac
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Symplify

Date Founded

2000

Company Location

Sweden

Company Website

symplify.com

Company Facts

Organization Name

Optimiser

Date Founded

2020

Company Location

United Kingdom

Company Website

www.optimiser.com

Categories and Features

Email Marketing

A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Email Personalization

Not specified

Email Template Design

A/B Testing
Code From Scratch
Drag & Drop Editing
Image Library
Mobile-Friendly / Responsive
Premade Templates
Reporting / Analytics
Text Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Segmentation
Website Visitor Tracking

SMS Marketing

Contact Management
MMS
Mass Texting
Message Personalization
Mobile Keywords
Reporting/Analytics
Scheduled Messaging
Shortcodes

Categories and Features

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Lead Scoring
Marketing Automation Integration
Mobile Access
Segmentation
Social Media Integration
Task Management
Territory Management

Event Management

Attendee Management
Conferences / Conventions
Exhibit / Vendor Management
Room Block Management
Sponsorship Management
Surveys & Feedback
Ticketing
Volunteer Management
Weddings / Parties

Marketing

Not specified

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Content / Blogging Platform
Drip Campaigns
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Segmentation

Project Management

Budget Management
Collaboration Tools
Cost-to-Completion Tracking
Idea Management
Milestone Tracking
Resource Management
Time & Expense Tracking
Traditional Methodologies

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