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What is Symplify?

Symplify is a cross-channel CRM and marketing automation platform designed for marketers and CRM teams who need to move fast without losing relevance. Built in Stockholm with European data hosting, Symplify helps businesses across ecommerce, entertainment, and iGaming deliver personalised customer journeys at scale, across email, SMS, push, on-site, and more. With over 3.3 billion messages sent through the platform every year, it is built for high-volume operations, handling large data streams at scale while keeping automation simple to manage. AI is built into the platform across segmentation, churn prediction, and campaign optimisation. For teams running multiple brands, markets, or languages, Symplify offers the structure to scale without starting from scratch each time. Player and customer segments stay current automatically, journeys respond as behaviour changes, and compliance requirements are handled as part of the system rather than added on afterwards. Two and a half decades into building this platform, the same product leader who wrote the original code is still steering its direction. That continuity has shaped a tool that operators trust to handle serious volume and complexity without losing its core simplicity.

What is Rule?

Rule is a versatile digital communication platform that enables the creation of tailored customer experiences across multiple channels, such as email, SMS, RCS, marketing automation, and newsletters. It boasts a user-friendly drag-and-drop editor with pre-branded templates and a sophisticated Journey Builder for managing intricate, multi-step workflows alongside advanced tools for segmentation and hyper-personalization, allowing for customized messaging at every customer touchpoint. Users can easily set up preconfigured automations triggered by customer behaviors, utilize integrated newsletter and SMS/RCS capabilities for effective campaigns, and access a centralized analytics dashboard that provides insights into the performance of various campaigns, automations, and customer interactions. With over 100 ready-made integrations and full API access, Rule guarantees real-time updates of customer and order data. Additionally, it offers features like loyalty triggers, integration with Meta for social advertising, and adherence to GDPR and CCPA regulations, ensuring secure and efficient management of customer interactions. This comprehensive suite of tools not only streamlines communication but also empowers businesses to significantly improve their engagement strategies and drive customer loyalty. Ultimately, Rule stands out as an essential resource for companies looking to optimize their customer relationship management.

Media

Media

Integrations Supported

Playable
BEX
Blocket Jobb
Centra
Dynamic Messaging System
Facebook
Facebook Ads
Flows
Geins
Google Analytics
Google Cloud Platform
Hello Retail
Magento
Meta Ads
Sitoo
Triggerbee
Trustpilot
Tweakwise
WooCommerce
Yotpo

Integrations Supported

Playable
BEX
Blocket Jobb
Centra
Dynamic Messaging System
Facebook
Facebook Ads
Flows
Geins
Google Analytics
Google Cloud Platform
Hello Retail
Magento
Meta Ads
Sitoo
Triggerbee
Trustpilot
Tweakwise
WooCommerce
Yotpo

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$62.74 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Symplify

Date Founded

2000

Company Location

Sweden

Company Website

symplify.com

Company Facts

Organization Name

Rule

Company Location

Sweden

Company Website

www.rule.io

Categories and Features

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Email Template Design

A/B Testing
Code From Scratch
Drag & Drop Editing
Image Library
Import HTML Code
Mobile-Friendly / Responsive
Potential Issue Identification
Premade Templates
Proofing
Reporting / Analytics
Text Editor
Theme Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

SMS Marketing

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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