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What is TCS Optumera?

As retailers craft their strategies for a post-COVID world marked by rising costs, shifting consumer behaviors, fierce competition, and strict safety regulations, their ability to adapt swiftly has become crucial. This urgent need demands a significant overhaul of retailers' operational frameworks. Moving forward, building resilience is key to unlocking substantial value and facilitating informed decision-making that relies on comprehensive data, predictive analytics, and intelligent, real-time insights tailored to local markets. TCS Optumeraâ„¢ provides an all-encompassing AI-powered retail optimization suite aimed at refining both merchandising and supply chain strategies in a unified manner. By utilizing this innovative technology, retailers have witnessed sales increases of 3-5%, nearly halved the time spent on operations, executed five times more strategies, and achieved a cost reduction of 20-30%. Additionally, it allows for the optimization of customer shopping baskets across multiple channels by considering demand transferability, consumer preferences, predictive analytics, and competitive products, ensuring a personalized shopping experience for every individual. This holistic strategy not only enhances operational efficiency but also equips retailers to excel in a swiftly changing market landscape while nurturing long-lasting consumer relationships.

What is ABM Loyalty?

An impactful marketing solution boosts customer interaction, aids in gathering and examining consumer data, and underpins the implementation of promotional strategies. This adaptable cloud-based loyalty program responds efficiently to evolving client reward policies, yielding cost efficiencies and enhancing customer identification on multiple fronts while simultaneously increasing retention rates and expanding critical customer databases. Created to nurture customer allegiance, this flexible program serves a variety of industries, including retail, gas stations, hospitality, beauty services, cinemas, and personalized vendor solutions. It functions from a centralized database that merges client and purchasing details derived from numerous sources, including surveys, websites, and mobile apps. Moreover, it entails pinpointing target demographics alongside their purchasing traits, which leads to the development of customer segments based on common buying patterns and the application of strategies informed by analytical insights from marketing campaigns. By leveraging such extensive data, businesses can effectively customize their marketing strategies and significantly enhance their engagement with customers, ensuring a more personalized experience that resonates with each individual. Ultimately, this approach not only strengthens customer relationships but also drives long-term business growth.

Media

Media

Integrations Supported

Acquia Cloud Platform
Adenza
Adobe Marketo Engage
Amazon Web Services (AWS)
Appian
Aqua
Blueprint
Bosch IoT Suite
Cloudera
Commvault Cloud
Creatio
HPE Consumption Analytics
Infor CRM
Ivalua
MongoDB
MuleSoft Anypoint Platform
Oracle Cloud Infrastructure
SAP Cloud Platform
Splunk AppDynamics

Integrations Supported

Acquia Cloud Platform
Adenza
Adobe Marketo Engage
Amazon Web Services (AWS)
Appian
Aqua
Blueprint
Bosch IoT Suite
Cloudera
Commvault Cloud
Creatio
HPE Consumption Analytics
Infor CRM
Ivalua
MongoDB
MuleSoft Anypoint Platform
Oracle Cloud Infrastructure
SAP Cloud Platform
Splunk AppDynamics

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Tata Consultancy Services

Date Founded

1968

Company Location

India

Company Website

www.tcs.com/optumera-digital-merchandising-suite

Company Facts

Organization Name

ABM Cloud

Company Location

Estonia

Company Website

abmcloud.com/en/abm-soft/loyalty-program-for-clients/

Categories and Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Categories and Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

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