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What is TCS Optumera?

As retailers craft their strategies for a post-COVID world marked by rising costs, shifting consumer behaviors, fierce competition, and strict safety regulations, their ability to adapt swiftly has become crucial. This urgent need demands a significant overhaul of retailers' operational frameworks. Moving forward, building resilience is key to unlocking substantial value and facilitating informed decision-making that relies on comprehensive data, predictive analytics, and intelligent, real-time insights tailored to local markets. TCS Optumeraâ„¢ provides an all-encompassing AI-powered retail optimization suite aimed at refining both merchandising and supply chain strategies in a unified manner. By utilizing this innovative technology, retailers have witnessed sales increases of 3-5%, nearly halved the time spent on operations, executed five times more strategies, and achieved a cost reduction of 20-30%. Additionally, it allows for the optimization of customer shopping baskets across multiple channels by considering demand transferability, consumer preferences, predictive analytics, and competitive products, ensuring a personalized shopping experience for every individual. This holistic strategy not only enhances operational efficiency but also equips retailers to excel in a swiftly changing market landscape while nurturing long-lasting consumer relationships.

What is Invisible Hand?

Invisible Hand Technologies provides an AI-powered platform specifically engineered for pricing, promotions, and assortment for consumer packaged goods (CPG) brands. By amalgamating store-level sales data, competitive insights, and sophisticated predictive analytics, it enables these brands to enhance their pricing methodologies, evaluate the effectiveness of trade promotions, and make well-informed choices about product assortments. Aimed at mid-sized CPG manufacturers, the platform converts retail sales data into strategic business actions, helping to establish ideal pricing, pinpoint effective trade promotions that increase revenue, and curate the optimal selection of products for display in stores. Unlike conventional tools that primarily handle trade promotion execution or settlement, Invisible Hand emphasizes analytics and optimization, providing revenue growth, category management, and pricing teams with forward-looking insights instead of just facilitating routine administrative processes. This innovative strategy allows companies to strengthen their competitive position and foster growth in a market that is becoming more intricate. As a result, brands can not only respond to market changes more effectively but also anticipate future trends and align their strategies accordingly.

Media

Media

No images available

Integrations Supported

Acquia Cloud Platform
Actifio
Adobe Marketo Engage
Amazon Web Services (AWS)
CA Flowdock
Cloudera
Commvault Cloud
Creatio
Datadog
Flexera One
Google Cloud Platform
HPE Consumption Analytics
IBM Cloud
Informatica Cloud Application Integration
Microsoft 365
MuleSoft Anypoint Platform
Salesforce

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

Custom quote

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Tata Consultancy Services

Date Founded

1968

Company Location

India

Company Website

www.tcs.com/optumera-digital-merchandising-suite

Company Facts

Organization Name

Invisible Hand Technologies

Date Founded

2024

Company Location

United States

Company Website

invisiblehand.tech

Categories and Features

Retail Execution

Not specified

Categories and Features

Pricing Optimization

Not specified

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