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What is TRAK?

Access a top-tier marketing database 24/7 with a flexible pay-as-you-go pricing structure that fits your needs. Create lookalike models powered by artificial intelligence in a matter of moments, eliminating the lengthy wait times typically associated with such processes. The TRAK platform streamlines the initiation, management, and conclusion of your marketing campaigns, allowing you to take charge of your efforts. Escape the limitations of traditional data environments and gain ownership of your own data. Engage your primary audiences seamlessly through personalized communication channels, such as direct mail, email, digital media, and connected TV. This service checks multiple boxes and includes a self-service feature, giving it an edge over other options in the market. Leverage TRAK’s vast consumer database to create predictive models or target specific audiences effectively. Improve your data records by incorporating opt-in email addresses, IP addresses, and phone numbers. Additionally, you can enhance your audience profiles with details like age and income, which will lead to more effective marketing strategies. Perform essential functions like data cleaning, standardization, and deduplication with remarkable ease. Uncover the high-quality marketing data you’ve been searching for, accessible whenever you need it. TRAK utilizes the capabilities of artificial intelligence and machine learning to transform conventional data science and modeling techniques, helping you maintain a competitive edge in the ever-evolving marketing arena. This cutting-edge approach not only reduces time spent on tasks but also provides more precise insights that can enhance your marketing campaigns significantly. By embracing this technology, you position yourself to achieve greater success in your marketing endeavors.

What is BRIDGE CONNECT?

BRIDGE CONNECT is a carefully assembled database of consumer audiences that utilizes verified, opt-in email addresses to deliver the most accurate, up-to-date, and detailed profiles of actual individuals. Starting from a foundational "human level," this platform links each email address to an individual’s name, physical address, mobile behavior, and numerous lifestyle and digital metrics, all while maintaining compliance with privacy laws and securing user consent. Its intuitive interface enables marketers to design highly targeted audience segments and deploy campaigns across various platforms, including email, display, mobile, social media, connected TV/OTT, video, and programmatic audio, eliminating the need for complex integrations. Boasting an extensive collection of over 250 million stable, cookie-free profiles that are refreshed in real time, BRIDGE CONNECT empowers brands to transparently assess performance, enhance advertising budgets, and maintain complete control over their data, effectively connecting businesses to their future customers with remarkable precision and scale. This groundbreaking approach not only streamlines the marketing process but also ensures that advertisers can efficiently and effectively engage their target demographics. Ultimately, BRIDGE CONNECT is transforming the landscape of audience engagement in the digital marketing realm.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

$99 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TRAK Data

Company Location

United States

Company Website

trakdatainc.com

Company Facts

Organization Name

BRIDGE

Date Founded

2010

Company Location

United States

Company Website

www.thebridgecorp.com/bridge-connect%e2%84%a0-accurate-timely-complete/

Categories and Features

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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Technical Difference